19 Dental Marketing Ideas Dentists Can Action Right Now
Most dentists understand the importance of marketing but may not have the time or resources to invest in a full-fledged marketing campaign. If you’re a dentist looking for some quick and easy dental marketing ideas that you can implement right away, this article is for you. From online directories to paid advertising, to review generation, there are a number of ways to get your name out there and attract new patients.
- Give your website a makeover
Your website is often the first point of contact between you and potential patients, so it’s important to make a good impression. An older looking website with poor design and outdated content is not going to do you any favors. If your website is in need of a refresh, there are plenty of affordable options to choose from. You can also hire a professional web designer if you want something that will really stand out.
- Get active on social media
Social media is a powerful marketing tool that can help you reach a larger audience. Posting engaging content and interacting with users can help to build up your online presence and attract new patients.
- Create a blog
A blog is a great way to share informative and interesting articles related to dentistry. You can use your blog to talk about new developments in the industry, share tips for oral care, and more. Regular updates will help to keep people coming back to your website. It will also let Google know that you are an authoritative source of information when it comes to your industry.
- Send out e-newsletters
An e-newsletter is a great way to keep in touch with your patients and promote your practice at the same time. Include articles, special offers, and anything else that might interest your readers.
- Optimize your website for search engines
Making sure your website is optimized for search engines will help to ensure that people can find you when they’re looking for a dentist in your area. Use relevant keywords in your content, and make sure your website is easy to navigate and fast to load.
- Run Google Ads
Google Ads is a pay-per-click advertising service that can help to generate new patient leads. By using relevant keywords and optimized campaigns, you can target potential patients in your area who are actively searching for a dentist.
- Use retargeting ads
Retargeting ads are a form of online advertising that allows you to target people who have visited your website in the past. These ads can be displayed on other websites they visit, reminding them of your practice.
- Create promotional videos
Videos are a great way to engage potential patients and promote your services. You could create a short video tour of your practice or an informative video about a particular dental procedure.
- Sponsor a local event
Sponsoring a local event is a great way to get your name out there and show your support for the community. This could be anything from a little league team to a charity 5k run.
- Get involved with community outreach
Community outreach is a great way to give back to the community and promote your practice simultaneously. You could participate in a local health fair, give a presentation at a school, or volunteer at a homeless shelter.
- Advertise in local publications
Advertising in local publications is a great way to reach potential patients in your area. You can target specific publications that your target audience is likely to read. You can use a trackable phone number to help track your success.
- Place billboards
Billboards can be a great way to attract attention to your practice. They’re especially effective if they’re placed in high-traffic areas.
- Give out freebies
People love free stuff! Giving out promotional items like toothbrushes, pens, notepads, or water bottles is a great way to get your name out there. You could also offer free consultations or teeth whitening treatments.
- Have a contest
Contests are a great way to generate interest in your practice. You could have a social media contest, a drawing, or even a scavenger hunt. Be sure to promote your contest ahead of time to get people excited about it.
- Give talks or seminars
Giving talks or seminars is a great way to share your knowledge and expertise with potential patients. You could talk about a variety of topics, such as oral care tips, new developments in dentistry, or ways to prevent tooth decay.
- Exhibit at a trade show
If there are any trade shows or conventions related to dentistry in your area, exhibiting at one is a great way to promote your practice. This is a great opportunity to meet members of your community and chat with them about your services.
- Have a presence at a job fair
If you’re looking for dental assistants or hygienists, having a presence at a job fair is a great way to reach potential candidates. This is also a great opportunity to promote your practice to a wider audience.
- Sponsor a charity event
Sponsoring a charity event is a great way to give back to the community and promote your practice simultaneously. This could be anything from a walk/run for a cause to a gala or auction.
- Create a referral program
A referral program is a great way to encourage existing patients to refer new patients to your practice.
Overall, these dental marketing ideas are easy to implement and can make a big impact on your dental practice. By taking action on even a few of these ideas, you can see results in new patients and increased business.