If there’s any business that doesn’t need to reach a broad audience, it’s a dental practice. Your dental services are most beneficial to people living within proximity to your practice. To get the most out of your dental marketing strategy, you need to target patients within your local area, and that’s where dental geotargeting ads come in.
This article will define dental geotargeting ads and discuss the importance of running local per-pay-click (PPC) campaigns to market your dental practice. We’ll also provide some tips to help you get more conversions from your geotargeting ads.
What are Dental Geotargeting Ads?
Geotargeting is the practice of delivering specific content to people based on their location. In this case, the location could be anything from country, state/province, or even a street. The idea is to know exactly where your ideal patients are and build your dental marketing strategy around their location.
Dental Geotargeting ads are pay-per-click advertisement campaigns that target patients living in a specific area. In other words, you pay the ads’ publisher every time a potential patient in a particular geographic area clicks your ads. With these kinds of PPC ads, you can get the most bang for your buck since you’re reaching out to patients who are most likely searching for dental service or practice in the community.
It’s been well documented that 97% of search engine users search online to find a local business. This means that almost every prospective patient, who uses a search engine like Google, will search online for a dental practice in their local area.
More so, we know that for every ten patients who search for a dental practice in their local area, seven will likely visit the practice that’s within 5 miles. With these statistics in mind, you can imagine how many prospective patients who are within a 5 miles radius of your practice that you could be reaching out to you right now.
Take your imagination even further, and think about the impact these patients could have on your practice. By welcoming more local patients into your practice, you will not only boost your revenue or meet your quarterly targets, but you’ll also be developing your practice’s brand and reputation.
It’s safe to say that dental geotargeting ads, when executed correctly, can be a very worthwhile investment. But in case you don’t believe that yet, let’s dive into some more specific benefits of incorporating these types of PPC ads into your dental marketing strategy.
How Geotargeting Can Improve Your Dental Marketing
1. You Can Target Your Ideal Patients with Dental Geotargeting Ads
Chances are you’ve been running your dental practice long enough to know what works and what doesn’t. You know that certain patients are more challenging to market your dental services to or, simply put, meet their demands. Maybe, as you’re reading this, you have a picture in mind of who your ideal patients are.
Wouldn’t it be great if you could get more of those ideal patients walking into your practice?
Dental Geotargeting ads help you market your services to patients who are most likely to need and use them. By running these ads, you can target patients who live in a specific area and prefer working with a local dentist. So instead of spending money targeting all sorts of patients, you should use geo-targeting to reach out to your ideal patients.
2. You Can Learn More About Your Patients
Perhaps you don’t know who your ideal patients are yet. Maybe, you want to learn more about the kinds of patients who tend to book appointments with you. You can use dental geotargeting ads to know specific details about your patients. Geo-targeting and geo-location parameters in ad publishers are typically based on the demographics and location history of the individuals you wish to target.
In other words, when creating and running a local dental PPC campaign, you can find out where patients who click your ads live or work typically. You can use this information to make better marketing and business decisions for your dental practice.
3. It is a Cost-effective Way to Improve Your Conversion Rates
At the end of the day, the goal of your dental marketing plan is to book more appointments. If you’re spending money on any form of marketing but not seeing improvement in your conversion rates, you need to reconsider your plan. Dental geotargeting ads have proven to be a solid strategy to attract more of the right patients to dental practices.
When running geotargeting ads, you should make sure you have a specific landing page for people who click your ads. Avoid using generic landing pages or your homepage for these ads. You need landing pages that capture the attention of prospective patients. Consider working with dental marketing experts who can help you run excellent dental geotargeting ads and ensure your dental website is in the best shape to convert visitors.
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