Why Dentist Should Invest In Paid Google Ads
The need to stand out has never been greater.
It is harder than ever before for dental practices to get noticed. The landscape is vastly different than it was 25-30 years ago when most people stuck around their family dentist for the majority of their lives. Corporations with marketing cash to burn are buying smaller practices, and it’s paramount for independent offices to acquire new patients, which may then turn into long-term relationships with much lower acquisition costs per booking.
Dentist offices in the 21st century have to behave like businesses that sell physical products: you need to drive conversions directly through your digital channels. Sure, you can have some scattered success by putting your website on a billboard or TV ad, but your ability to personalize your content and drive your leads to specific landing pages is limited. Not to mention that the average acquisition cost for traditional advertising channels is still likely to be higher when compared to paid search.
Paid search is not as cheap as it once was, but it can still deliver exceptional ROI.
Which brings us to the fact that, yes, the cost of paid search has increased approximately tenfold in the last decade. The wild west days of the internet were a golden age for inexpensive advertising and GeoCities pages that assaulted the eyes. That low cost came with a trade-off, of course. Older analytics tools offered to Google customers were relatively limited in the early years, and content marketing strategies were unsophisticated to say the least.
When practiced correctly, paid search advertising still provides outstanding ROI. When paired with powerful analytical tools, an innovative content strategy, and personalized email marketing, paid search can open the door to a steady, affordable channel of new patients for your practice.
Learn to unlock the true power of paid search marketing.
One of the ways in which paid search excels as a marketing strategy is that it allows you to curate specific experiences for your patients and engage with them throughout their journey. You have more control over the interactions between them and your brand when compared to older marketing techniques. Think of paid search as an opportunity to guide prospective patients to the content and information that is most valuable to them. Once guided, present them with an easy way to alleviate their pain point exactly when they are primed to convert.
There’s no doubt about it: your future patients will turn to a digital device the next time they need to find a dentist. It’s up to you to use the power of paid search wisely and effectively to meet them where and when they need you the most.