An Introduction to Social Media
Social media marketing is one of the best ways to market your clinic without spending any money. It is a great way to provide customer service and feedback, drive traffic to important pages of your website, share new content, and build a community in a digital space that encourages sharing. Social media is the most transitive type of communication. There are thousands of different social media sites out there. Facebook, YouTube, and Twitter are probably going to be the most important social sites for your clinics.
Facebook is the most popular social network on earth with a billion users. The site allows users to create a profile, connect with friends, and share content. Businesses are able to create a Facebook Fan Page where fans can “like” the page. On a fan page, users can engage in discussion, share information, content, links, articles, and videos for free. Your business should create a Facebook page so that your friends, fans, patients, and colleagues can help you build your online presence with comments, and questions. To create a Facebook page for your business, visit: Facebook Pages
YouTube is an online video hosting website. The main advantage of using videos is that you can show your personality, energy and style much more effectively than any other type of medium. Videos can range from patient testimonials, doctor interviews, treatment videos, and treatment education videos. Videos do not have to be made professionally, although we encourage high quality videos so they can be used for extended periods of time. If you like the idea of having lots of videos, I would encourage you to create a YouTube channel. To generate more hits on your videos, post them on your website, blog, Facebook page, twitter feed, or any other online forum. Be sure to respond to any questions or comments as it is a great way to connect with prospective patients.
Twitter is a social network where users “micro blog” to share information with their followers. Micro blog posts consist of 140 characters or less and often include a link. When you make a post, it is called a tweet, and everyone who is following your twitter feed receives that tweet on their twitter account. It sounds quite complicated, but it really isn’t; you just have to get your feet wet. Your younger patients will have twitter accounts and may want to follow your feed if they are extremely interested in what you have to offer. Twitter is a great tool to use to build relationships with influential members in your community. If you do decide to give twitter a try, visit twitter.com to sign up. To increase the number of people following you, follow as many relevant businesses (not competitors) as possible.