Connect the Doc is here to help during this COVID-19 crisis. Schedule a 1-on-1 consultation with our CEO to get a customized COVID-19 game plan or to learn more about the software & services we are offering to help practices stay ahead.

Orthodontist marketing that delivers new patients

Connect the Doc understands the orthodontic industry. Armed with an in-depth knowledge of the latest digital marketing trends, we aim to deliver new patients to your practice.

Tell us about your Goals

See what orthodontists on Connect the Doc have to say...

"In our first year with Connect the Doc we got more than 100 new patients resulting in over $500K in new cases. Our reviews have gone from practically nothing to more than 400 on Google, Facebook, and RateMDs. In my 36 years of being in practice, I’ve never come across a marketing solution that delivers so much value."

"In the first 6 months of working with Connect the Doc, our practice has received more than 150 new patient leads from their digital marketing campaigns and we have generated more than 100 new Google reviews. I'd highly recommend their friendly team."

Products and services we offer to help your orthodontic practice grow

REVIEWS

Get authentic patient reviews on top review sites automatically

Tired of positive reviews being posted on sites that your patients have never heard of? We help you generate authentic patient reviews on the sites that matter most: Google, Facebook, and other top industry-specific sites.

REFERRALS

Turn your patients into practice ambassadors

Word of mouth referrals are one of the oldest and most trusted ways to grow your practice. Leverage positive experiences to turn your patients into practice ambassadors.

WEBSITE

Websites designed to bring you new patients

Our visually stunning, mobile responsive websites are equipped with the most effective call to actions and industry specific content so that you convert more new patients.

LIVE CHAT

Stay connected with "Walter" - your 24/7 digital receptionist

Your staff have their hands full. Most existing and new patients have very similar questions, which is why we’ve created Walter. Through live chat on your website. Walter is trained to update patients on the status of your office with situations like COVID-19. He can also qualify and screen patients, answer common questions, and help you generate more leads.

PAID ADS

Advertise in the right place at the right time

Show your ads to prospective patients at the exact moment they search Google for a practice like yours. With online advertising, you can be extremely selective about the types of treatments you want to promote.

SEO

Consistently rank higher on Google for popular keywords

Are you invisible online? Connect the Doc will help you rank higher on the places that prospective patients go to find a dentist. This includes: Google’s organic rankings, local map rankings, and on mobile devices.

92%

Of patients actively search and read online reviews.

88%

Of patients form an opinion after reading up to 10 reviews.

63%

Of patients are more likely to form a purchasing decision with reviews on a website.

Trusted by over 1,000 Orthodontists, Doctors and Dentists.

Direct Integration & Custom Campaigns with Over 95% of Orthodontic Software

"In our first year with Connect the Doc we got more than 100 new patients resulting in over $500K in new cases. Our reviews have gone from practically nothing to more than 400 on Google, Facebook, and RateMDs. In my 36 years of being in practice, I’ve never come across a marketing solution that delivers so much value."

Save time and grow your Orthodontist practice.

Learn about Connect the Doc’s team of Orthodontist Marketing experts to manage ALL of your marketing needs. We offer a comprehensive Turnkey Marketing Program designed to keep existing patients active and get new patients through the door.

Frequently Asked Orthodontist Questions

Do you have any questions? We would be happy to help!

Should I be marketing my practice during the COVID-19 crisis?

This is a question we’ve been getting a lot. In short, it depends on your budget, cash flow, long term goals, and if you offer virtual consultations. For the majority of orthodontic practices, we’d recommend focusing on search engine optimization (SEO) since it often takes between 6-12 months to rank for top keywords. If you want to be aggressive, you can do paid ads, however, we’d recommend having a very structured process during these times. Connect the Doc offers complimentary consultations so if you’d like to discuss what’s best for your practice, please schedule a 1 on 1 appointment with our founder.

How long does it take to get a full marketing program up and running?

Our full marketing program (we call it Turnkey Marketing) takes 2-4 weeks to set up. This setup includes web design, paid ad campaign design, review and referral software implementation, SEO implementation, landing page design, and a few collaborative strategy sessions. If you don’t plan on getting a new website, this 2-4 week timeline can be reduced.

What kind of results can I expect?

Your results depend on your budget, which services you are getting, and how competitive your city / area is. To give you an idea, advertising for Invisalign in San Francisco, CA is going to be significantly more expensive than advertising for Invisalign in Walla Walla, WA. When our clients want to know what kind of results they can expect, we need to know your location, your budget, and what types of services you are wanting to focus on. With this information, we will be able to give you an estimate of what to expect.

How much effort is required of my staff?

Very little. Our process starts with a collaborative consultation so our team can understand your goals. Next, we'll put together a road map and start to execute it. You and your staff will be responsible for providing us with high quality photos, logos, promotions and content that we cannot write (like a doctor’s bio). Once your marketing is live, your team will be responsible for following up with new patient leads and doing a good job answering the phone.

What is the difference between orthodontic marketing and regular marketing?

Our goal is to maximize the number of new patients that you get. Regular marketing may involve more brand recognition and awareness campaigns. Since Connect the Doc works almost exclusively with orthodontists and dentists, we know how to optimize your campaigns based on the services you offer. We know the difference between Invisalign and ClearCorrect and 3D printed aligners. The same way you would make the case to your patients about the importance of choosing an orthodontist over a general dentist, we would make the case to you of the importance of choosing a marketing company that has an intimate knowledge of orthodontic care.

How do I know which keywords I should rank for?

We do a comprehensive analysis on which keywords are most searched and which keywords you’d be most successful ranking for. We’d likely use a blended approach to your keyword selection so you are getting results from both long tail and short tail keywords (don’t worry, we’ll get into what those terms mean during our discovery call).

What is the difference between blackhat SEO and whitehat SEO?

Blackhat SEO uses tactics that are frowned upon by Google. Whenever someone guarantees that you will rank #1 for your top keywords, you have to be careful. You are not going to trick Google. When Google runs an algorithm update (which they do often), there is a good chance that your blackhat ranked keywords will plummet because of techniques that don’t abide by Google’s rules. Connect the Doc follows best practices and offers whitehat SEO solutions.

Do I get to keep my reviews even if I stop working with Connect the Doc?

Yes. When we help you get reviews, you get reviews on all of the top review sites like Google, Facebook, RateMDs, Healthgrades and any other industry specific sites that matter most to you. If you stop working with us you keep all your reviews.

What is the difference between a paid account and free account on Connect the Doc?

Paid accounts have more features when compared to our free accounts. Review monitoring, integration with your practice management software, and support with our customer success team are a few of the many benefits of a paid account. To learn more about our paid and free accounts, please contact us.

What Orthodontic softwares does your review generation platform integrate with?

If your practice is running off a dental software and not an orthodontic software, there is a 95% chance we integrate with your software. Orthodontic practice management softwares that we work with include most versions of the following softwares: Cloud9Ortho, Dolphin, and Ortho2. If your software is non-compatible, we can still help you.

Do you have any contracts for your marketing?

All of our services are offered month to month. We offer discounts and promotions for practices that want to sign a contract with us. You can always start month to month and then upgrade to an annual plan to save.

Do you offer your services individually (à la carte)?

Yes. All of our services can be purchased individually.

How will I know if your marketing package is working?

You will receive new patient leads via email notifications and phone calls. You will be able to book monthly marketing phone calls with your dedicated project manager. We also send you monthly progress reports to show you the results. Long story short, we make sure that you’re seeing results.

If I start seeing a good return on my investment, can I increase my marketing budget?

Absolutely. Depending on your current situation, you may want to increase your paid ads budget or move budget from Google ads to Facebook ads or move money from ads to SEO. There are so many different combinations of how your money can be spent. Our team is always working on what we think is the best way for you to spend your money. As long as we have clear communication of goals, timelines, and budget, we will be able to adjust your marketing plan and strategy so it suits your specific situation.