Can prospective patients find you online?

It depends what type of marketing you do. Our short answer is yes for SEO and no for paid ads. However, if your office is accepting emergency patients during COVID-19, then it may make sense to run emergency-specific paid ads. Things for you to consider: budget, cash flow, long term goals, and if you offer virtual consultations.

For dental practices that are mostly closed during this time, we’d recommend focusing on search engine optimization (SEO) since it often takes between 6-12 months to rank for top keywords. Connect the Doc offers complimentary consultations so if you’d like to discuss what’s best for your practice, please schedule a 1 on 1 appointment with our team.

Our Turnkey Marketing program takes 2-4 weeks to set up. This setup includes web design, paid ad campaign design, review and referral software implementation, SEO implementation, landing page design, and a few collaborative strategy sessions. If you don’t plan on getting a new website, this 2-4 week timeline can be reduced.

Your results depend on your budget, which services you are getting, and how competitive your city/area is. For example, advertising for cosmetic dentistry in Beverly Hills is going to be significantly more expensive than advertising for cosmetic dentistry in Mobile, Alabama. When our clients want to know what kind of results they can expect, we need to know about location, budget, and what types of services we are going to be marketing for. Using this information we can do a full audit, look at your average cost per click, and give you a rough estimate of what to expect.

Very little - unless you want to be more involved. Our team will put together a game plan based on the initial discovery call with you. From there, we’ll implement it as quickly and effectively as possible. We will rely on your staff to provide us with high quality photos and logos as well as any promotions that you’d want to have in your ads. Once your marketing is live, your team will be responsible for following up with new patient leads and doing a good job answering the phone.

Our goal is to maximize the number of new patients that you get. Regular marketing may involve more brand recognition and awareness campaigns. Since Connect the Doc works almost exclusively with dentists, we know how to optimize your campaigns based on the services you offer. We know when to run an awareness campaign and when to run a targeted campaign. We know, based on your current situation, what services you should start marketing for and what services you should hold off on. Since our company was built specifically to help dental practices, we have an intimate knowledge of how practices work, what patients care about, and how to make sure you become the dentist of choice.

We do a comprehensive analysis on which keywords are most searched and which keywords you’d be most successful ranking for. We’d likely use a blended approach to your keyword selection so you are getting results from both long tail and short tail keywords (don’t worry, we’ll get into what those terms mean during our discovery call).

Blackhat SEO uses tactics that are frowned upon by Google. Whenever someone guarantees that you will rank #1 for your top keywords, you have to be careful. You are not going to trick Google. When Google runs an algorithm update (which they do often), there is a good chance that your blackhat-ranked keywords will plummet because of techniques that don’t abide by Google’s rules. Connect the Doc follows best practices and offers whitehat SEO solutions.

Yes. When we help you get reviews, you get reviews on all of the top review sites like Google, Facebook, RateMDs, Healthgrades and any other dental specific sites that matter most to you. If you stop working with us you keep all your reviews.

Paid accounts have more features when compared to our free accounts. Review monitoring, integration with your practice management software, and support with our customer success team are a few of the many benefits of a paid account. To learn more about our paid and free accounts, please contact us.

We integrate with 95% of dental softwares. If for whatever reason we are not compatible with your software, we have alternative solutions to help you achieve your goals.

All of our services are offered month to month. We offer discounts and promotions for practices that want to sign a contract with us. You can always start month to month and then upgrade to an annual plan to save later.

Yes. All of our services can be purchased individually.

You will receive new patient leads via email notifications and phone calls. You will be able to book monthly marketing phone calls with your dedicated project manager. We also send you monthly progress reports to show you the results. Long story short, we make sure that you’re seeing results.

Absolutely. Depending on your current situation, you may want to increase your paid ads budget or move budget from Google ads to Facebook ads or move money from ads to SEO. There are so many different combinations of how your money can be spent. Our team is always working on what we think is the best way for you to spend your money. As long as we have clear communication of goals, timelines, and budget, we will be able to adjust your marketing plan and strategy so it suits your specific situation.