If you run a dental practice, you likely already know how much goes into attracting, delighting, and retaining patients. For many dentists, this is a very hands-on process that requires tons of monetary investments and time. But what if there was a way to automate your strategy for attracting your ideal patients?
In its simplest form, dental SEO marketing is about attracting the right audience to your website. It requires some effort to get it going, but once you’ve implemented the right strategies, you can sit back for a bit and watch as prospective patients, searching across the web for your dental services, flock to your website.
This article will detail the importance of integrating SEO marketing and keyword research into your dental marketing strategy. By the time you’re done reading, you’ll understand why you should be using certain dental local SEO keywords.
What is Dental SEO, and Why is it Important?
Before we get ahead of ourselves, let’s take a step back and make sure we’re on the same page by defining SEO.
SEO is an acronym for Search Engine Optimization. Search Engine Optimization is the process of increasing your dental website’s visibility by improving its quality. There are three main types of this optimization process: on-page, off-page and technical. For this article, we will be discussing an aspect of on-page SEO.
On-page SEO refers to actions one takes on their dental website’s web pages to attract more visitors to those pages. These actions include using the right words, hyperlinks, layout, and format on those pages. By right words, we mean keywords. More on that term in a bit.
The main thing you need to know is that SEO is all about getting the most out of your dental website. If you don’t already have a website for your dental practice, talk to a Connect the Doc specialist to learn how you get one right away. If you have one, you know how much effort went into making your website what it is today. But it’s not enough to just have a website; you need eyes on your website so you can book more appointments—and SEO helps you do just that.
What are Keywords?
If you’re reading this, chances are you found this article while surfing the web. Your journey to this article likely began when you entered a question or phrase in your browser’s or a search engine’s search box. Those words you entered are called search queries, but to a digital marketer, those search queries are keywords.
Keywords are the words, phrases, or questions people enter into a search engine when looking for information or resources on the internet. For example, if you need a new couch, you might open up your browser, visit Google’s homepage and enter the words ‘couch for sale near me’ into the search engine. So, ‘couch for sale near me’ is the search query and keyword.
Likewise, when patients need a dental service, they simply enter the relevant search queries in a search engine and click one of the dental practices that show up on the search engine’s results pages (SERP). Your dental marketer’s responsibility is to predict your prospective patients’ search queries so your prospective patients can find your dental website listed on SERPs.
To create online listings and provide reliable results for users’ search queries, search engines like Google use crawlers, or bots, to analyze several web pages online. These crawlers select pages that include the relevant keywords or address the topics related to the user’s search queries.
In other words, the more relevant your website’s content is to your prospective patient’s search queries, the more likely it would show on SERPs. The higher your dental website ranks on these SERPs, the more clicks and visits it’ll get.
To find the right keywords, one needs to conduct a keyword research. This process typically involves using tools like SEMRush, Ahref, or Moz to identify relevant keywords, view their search volume, and determine how difficult it might be to rank for those keywords. You can also use these tools to monitor the SEO performance of your web pages.
For example, if you have a blog on your dental website, you should conduct keyword research before writing your next article. By doing so, you can learn the search queries that are relevant to your patients and related to your article’s topic and then include those keywords in your article.
Specific keywords are better for attracting prospective patients who are in your dental practice’s local area. These keywords are referred to ask Local SEO keywords. If your goal is to get more patients from your local community, you should focus on identifying and using more Local SEO keywords when conducting your keyword research. With that said, here’s a list of the top 20 dental local SEO keywords.
Top 20 Dental Local SEO Keywords in 2021
- dentist near me
- dentist office near me
- emergency dentist near me
- dental office
- best dentist near me
- childrens dentist near me
- dentist open on saturday
- dentist near me that accept medicaid
- dentist that accept medicaid near me
- cheap dentist near me
- dental offices
- dentist open on saturday near me
- family dentist near me
- walk in dentist
- affordable dentist near me
- best dentist
- pediatric dentist near me
- dentistry for children
- dental implant cost
- family dentistry
To learn how to find more dental keywords, visit Software Pundit’s guide to using SEMRush.
Keep in mind that keywords and keyword research are also beneficial to running paid advertising campaigns for your dental practices. If you know your relevant keywords, you can save cost and time by ensuring your dental PPC campaigns target the right audience. You don’t have to do any of this alone. Talk to a dental marketing specialist today and get the assistance you need to make the most of your dental SEO marketing strategies.
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