“I hate going to the dentist!”
When was the last time you heard someone say that?
It’s not that people don’t appreciate the importance of dental care, or that they don’t understand the value of a healthy smile. They just really don’t love the thought of going to the dentist.
Maybe it’s the sounds of a dental office or the fact that they can never seem to get the hang of flossing. Or maybe it’s just the knowledge that at some point during the appointment, they’re going to have to open wide and say “ahh.”
Whatever the reason, a trip to the dentist is not often someone’s favorite healthcare appointment.
And, due to the fact patients move around a lot, they’re constantly looking for a new dentist to trust their oral health with.
What we could all agree on: finding a good dentist is an important task, and can sometimes be overwhelming.
As a dentist, you might find that bringing in a consistent flow of new patients is also hard! Here are a few important dental marketing ideas to make it easier for potential patients to find your practice.
1. Start with a great website
These days, most people start their search for a new dentist online. If your website is outdated, hard to navigate, or broken in any way, you’re going to lose potential patients before they even pick up the phone. Make sure your website is modern, mobile-friendly, and full of the information potential patients want, like your services, location, and contact information.
2. Get involved in your community
One of the best ways to get new patients is through good old-fashioned word-of-mouth. Get involved in your community and make a name for yourself as the go-to dentist in town. Sponsor a little league team, donate to a local charity, or host a health fair at your office. The more you put yourself out there, the more likely you are to get new patients through word-of-mouth.
3. Use social media
Social media is a powerful tool that can help you reach many potential patients. Use social media to post helpful dental tips, share consented before-and-after photos, and promote special offers or events. Just make sure you’re being active on the platforms where your potential patients are most likely to be.
4. Invest in paid advertising
If you want to reach a large number of potential patients who are actively searching for a dentist, investing in paid advertising is a great way to do it. Paid advertising can be done through a variety of platforms but the most popular are Google and Facebook.
5. Make it easy for patients to leave reviews
Finally, don’t forget to make it easy for your patients to leave reviews. Online reviews are one of the most important factors potential patients consider when choosing a dentist. Make sure your Google Business listing is up-to-date and that you’re actively encouraging patients to leave reviews on sites like Google and Facebook.
With these marketing tips, you can attract lots of new patients and grow your dental practice.
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