Tag - Online Marketing

What can your dental practice do to ensure that the visitors on your website turn into conversions? Here are three tips that will make it easier to convert website visitors to new patients.

Dental marketing budgets are no longer like what they used to be. Today, it’s not enough to design posters, send direct mails, or rent billboards to showcase your services. You have to leverage technology and digital marketing channels to reach and acquire more prospective patients. 

Many dental marketing strategies are designed and implemented to improve patient retention, patient satisfaction, and conversion rates. One thing these three metrics/goals have in common is that they measure how engaged your patients are with your dental practice—and there’s no better way to boost patient engagement than using Live Chat.

As more patients make their decisions this way, more dentists position their dental practice to have the reviews needed to capture prospective patients’ attention. With that in mind, we will highlight ten more reasons you need to prioritize getting more Google reviews as part of your dental marketing strategy.

HIPAA is an acronym that stands for the Health Insurance Portability and Accountability Act. This United States federal statute was signed into law in August 1996 and stipulates how protected healthcare information is managed and shared by healthcare industries, amongst other things.

In Canada, there are a number of privacy laws and legislation that help entities protect their individuals’ privacy and data: PIPEDA, PHIPA, PHIA, HIA, etc. This article will also discuss the laws that dentists should pay close attention to, the key highlights of PIPEDA, and suggest ways Canadian dentists can comply with it.

Choosing a dentist isn’t easy and it could be down to several factors. From relocation to insurance coverages, patients can decide to stop booking appointments with a dentist for many reasons. But it’s important to know why and how they choose to work with certain dentists more than others.

Dental PPC campaigns are great for attracting and converting patient leads. Learn how you can improve them and increase your marketing ROI as a result.

Fewer things improve dental patient relationships like open, transparent, and direct communication. Learn how text messaging can do that for you.

Discover ten statistics that emphasize the importance of Local SEO for dentists and learn the stories behind each one of them.

Local SEO gets your website in front of patients in your community who are likely to use your services. Learn how to improve your dental website’s Local SEO.

Learn the importance of dental patient reviews for your practice and how you can ask patients to leave or share their reviews with you or online.

PPC marketing can increase your dental practice’s brand awareness by 80%. Learn 8 tips to help you get the most out of your dental PPC campaign strategy.

Dental marketing helps you acquire, delight, and retain more patients for your dental practice. Learn the essential dental marketing tips you need to know.

Online reviews impact your dental practice’s patient acquisition and patient leads. Learn how patients use them to decide on their choice of a dentist.

Patient Retention rate is key to the longevity of your dental practice. Learn how to improve your patient retention rate and retain more patients.

2021 is an opportunity for dentists to continue recovering and growing their dental practice. Use these 20 dental marketing tips to position your dental practice for success in 2021.

Review gating is the process of filtering patients’ reviews to funnel only positive reviews for publication on dental review sites. As such, review gating misleads prospective patients by giving them a false impression of the dental practice.

Most dentists aren’t privy to effective dental marketing strategies—much less, content marketing strategies. These strategies aren’t taught in dental schools but they are essential to the sustained growth and productivity of dental practices. With a comprehensive content marketing strategy, you can position your dental practice’s website to be an important resource for current and prospective patients.

In this article, you will learn the five steps you need to take to attract high-value patients to your practice. These are action steps that you can start taking, today. When put in motion, these steps can help your practice attract and retain your ideal patients and guide you to become a better dental service provider.

As Google continues to improve the features of Google My Business, it is important that you have a process for ensuring your business profile is optimized and updated. Read this article to learn the key items you need to stay on top of when you regularly update your Google My Business profile for your practice.

We dive into how WordPress plugins work, why they’re so important for optimizing your content management system (CMS) experience, and which are the must-have WordPress plugins that you should start using for your dental practice today.

Learn how to put the right strategies in place to increase your dental practice’s chances of being seen online through search engine optimization (SEO).

Learn about the value of investing in paid ads following a pandemic as well as become familiar with current Google Trends and dental-specific keywords that could be applicable to your marketing strategies.

In this article, you will learn some of the top criteria or ranking factors Google uses to rank websites. By considering and applying these ranking factors to your online marketing strategies, you will be giving your dental practice’s website the best chance at ranking as #1 on Google.

Keeping your patients and prospective patients up to date on how you are handling COVID-19 at your office is extremely important. Some offices are completely closed. Others are open for emergencies only.  Many of our clients who have their websites powered by Connect the Doc have asked us to add a website banner to the […]

A paid ads campaign is when you pay to have links to specific landing pages placed at the top of the results when users search for specific terms in a search engine. Of course, there are many distinct elements that go into a successful paid ads campaign, and we’ll delve into each of them as we go along.

Google recently introduced a major update to their search algorithm that has small business owners and SEO experts in a tizzy. So what has the update changed exactly, and how will it affect your dental website SEO? Let’s take a look…

Hello! Connect the Doc is excited to launch its newest feature, customizable book now button landing pages at the 2014 Pain Management Conference. Feel free to visit our booth, and join us if you are attending the conference. Here is a video of how the customizable landing page works: Landing pages and call to actions…

In these tech-savvy times, we all need to make sure that our websites — especially our landing pages — are up to snuff and designed to attract and convert the maximum amount of clients. Here are 5 simple ways to improve your landing page: 1. A clear Call-to-action: Don’t leave your visitors scratching their heads…

At Connect the Doc, we are very fortunate to have our in-house marketing expert, Nasheel Kassam. A graduate from Trinity University in San Antonio, Texas with a Bachelor of Science Degree in Business Administration/Marketing and a Minor in Communication, Nasheel went on to manage several healthcare clinics and have helped each clinic’s bottom line grow…