Tag - HIPAA

Emails are great for engaging and retaining your dental patients. Learn tips on how to make your email marketing strategy work for you.

Dental marketing helps you acquire, delight, and retain more patients for your dental practice. Learn the essential dental marketing tips you need to know.

In an era of widespread usage of digital services, platforms and devices amongst dental patients, dentists must implement digital marketing strategies to reach their patients exactly where they are. Paid advertisements, or paid ads, are an important aspect of digital marketing that allows dentists to maximize their reach, learn more about their patients, run targeted marketing campaigns and analyze their marketing insights.

A high-converting and well-curated website should bring you new patients. It should consist of essential design features, effective call-to-actions and industry-specific content that attracts, retains and converts web visitors to active patients. You can get a better ROI for your marketing investment by reviewing, updating and optimizing your dental website from time to time.

Regardless of the kind of reviews you receive – positive or negative – a good rule of thumb is to always respond to your reviews online. By responding to a review, you let prospective patients know that you are authentic and able to handle criticism when necessary. The challenge, however, is responding to online reviews while maintaining HIPAA-compliance. In this article we go through some useful tips on maintaining HIPAA-compliance when responding to reviews.