Tag - Google My Business

Choosing a dentist isn’t easy and it could be down to several factors. From relocation to insurance coverages, patients can decide to stop booking appointments with a dentist for many reasons. But it’s important to know why and how they choose to work with certain dentists more than others.

Learn the importance of dental patient reviews for your practice and how you can ask patients to leave or share their reviews with you or online.

Discover ten steps you can take to boost your dental practice’s patient acquisition strategies and rate.

Learn how to gather more patient referrals and leverage them to attract more local patients to your dental practice

Local search ads on Google Maps can get you closer to the patients you need to advertise your dental practice to.

Struggling to attract more patient leads to your practice? Try optimizing your dental practice’s Google My Business Profile. Learn tips to do just that.

Your Google My Business profile is essential. It’s the key to showcasing your dental practice online and improving your Local SEO performance.

Reputation marketing builds your dental practice’s brand perception and enables you to attract more patients leads.

Google My Business is a free tool for boosting your dental practice’s online visibility and edging closer to your dental marketing goals.

Online reviews help dental practices rank higher on Google’s search engine result pages (SERPs) and generate more leads. You must have a system in place that encourages your current patients to share their reviews on the dental review sites that your prospective patients will likely visit.

In an era of widespread usage of digital services, platforms and devices amongst dental patients, dentists must implement digital marketing strategies to reach their patients exactly where they are. Paid advertisements, or paid ads, are an important aspect of digital marketing that allows dentists to maximize their reach, learn more about their patients, run targeted marketing campaigns and analyze their marketing insights.

8 in 10 Canadians have a dentist and 64% of American adults between the ages of 18 and 64 have at least one dental visit in a year. These statistics show that patients need dentists. That said, several dentists are vying for the attention of these patients.

Many dental practices have websites that aren’t optimized for mobile devices. The dentists, who run these practices, are unknowingly losing leads and patients by the day. Even worse, they are being left behind by the rapid changes in digital marketing and consumer behaviours.

Regardless of the kind of reviews you receive – positive or negative – a good rule of thumb is to always respond to your reviews online. By responding to a review, you let prospective patients know that you are authentic and able to handle criticism when necessary. The challenge, however, is responding to online reviews while maintaining HIPAA-compliance. In this article we go through some useful tips on maintaining HIPAA-compliance when responding to reviews.

As Google continues to improve the features of Google My Business, it is important that you have a process for ensuring your business profile is optimized and updated. Read this article to learn the key items you need to stay on top of when you regularly update your Google My Business profile for your practice.