Resources

6 Mistakes Healthcare Practices Make with Referrals

Marketing for healthcare practitioners have become increasingly competitive over the past few years. Gone are the days of paying for targeted keywords such as “Vancouver Dentist” or “Calgary Physiotherapist” at fifty cents a click. Now those same clicks cost in excess of $5. At the same time, prospective patients are more cautious and do their…

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nash
Dentistry
Internal Marketing
Resources

3 Vital SEO Tips For Your Clinic’s Health

SEO is one of those acronyms that instills confusion into the hearts of the uninformed. This fear could lead to a variety of costly circumstances, however, here are some tips to alleviate some potential stresses: 1) Find the Right SEO Firm 2) Take Advantage of Free SEO Tools 3) Content is King Stop running around…

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nash
External Marketing
Online Marketing
Resources

3 Healthy Google Adwords Tips

All healthcare clinics are concerned about getting on the first-page of Google. Let’s look at one of the most cost-effective and timely ways to boost your Google rankings online. History of Google Adwords Everybody loves a good origins story. Google blessed us with the convenience and cost-effectiveness of their Adwords development in the beginning…

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nash
Resources

Persuasion Techniques

All methods of persuasion can be effective or ineffective depending on who you are speaking to, but which methods should you be using? That is the question…

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nash
External Marketing
Marketing Video

Basic Google Analytics Overview

In this video I show you the basics of Google Analytics and what a few of the key functions are…

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nash
Marketing Video
Online Marketing

Web Analysis

In this video I check out a couple of website and tell you what I like and don’t like about them…

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nash
Marketing Video
Online Marketing

Phone Tips to Grow your Business

Learn some of the best ways to take advantage of all the phone leads that are coming to your office…

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nash
Marketing Video

The Consumer Decision Process

This video will help you understand the process consumers go through when making a purchase decision…

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nash
External Marketing
Marketing Video
Online Marketing

How to Calculate Patient Acquisition Cost

Learn how to calculate the acquisition cost of a new customer and compare the effectiveness of different marketing practices…

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nash
External Marketing
Marketing Video
Online Marketing

Top 6 Internal Marketing Tips

Internal Marketing is the most effective way to grow your healthcare practice. Focus on these 6 tips to inexpensively grow your clinic…

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nash
Internal Marketing
Marketing Video