The Consumer Decision Process
This video will help you understand the process consumers go through when making a purchase decision…
How to Calculate Patient Acquisition Cost
Learn how to calculate the acquisition cost of a new customer and compare the effectiveness of different marketing practices…
Top 6 Internal Marketing Tips
Internal Marketing is the most effective way to grow your healthcare practice. Focus on these 6 tips to inexpensively grow your clinic…
How to Create a Blog Schedule
Learn how to set up a blog schedule properly…
Tips to Successful A/B Testing for Healthcare Practitioners
What is A/B Testing? A/B testing is a marketing technique that is comprised of two versions of a website (A and B) with the primary purpose being to determine which website has a more impactful user experience. This information is important because it tells the tester which changes they should make to maximize the attention…
Top Five Tips for Healthcare Practitioners to Increase their Website Conversions
Your goal, as a healthcare clinic owner, is to find or create opportunities to better your practice. This should begin with the first impression your patients have of you, which 9 out of 10 times will begin with an information search on your website. Here are some need-to-know tips on how to convert transactional users…
How to Install Google Analytics
Google Analytics allows you to track how many visitors come to your website and how they are engaging with it. This post will show you how to install Google Analytics on your Wordpress or HTML site…
Five Key Steps to Managing Negative Online Reviews for your Healthcare Clinic
1) Consult Review Website The transparency of review sites can have both positive and negative effects on your healthcare clinic. For example, this type of online exposure makes it easier for competitors to post “reviews” about your service. This is quite common in very competitive industries, but if you, as a business owner, can prove…
Join Connect the Doc at the 2014 Pain Management Conference
Hello! Connect the Doc is excited to launch its newest feature, customizable book now button landing pages at the 2014 Pain Management Conference. Feel free to visit our booth, and join us if you are attending the conference. Here is a video of how the customizable landing page works: Landing pages and call to actions…
Season’s Greetings and New Booking Features in 2014
Season’s Greetings! Happy Holidays from all of us at Connect the Doc! 2013 has been another exciting year. We would like to thank you for being a part of our service; with your support and participation, here’s what we accomplished: Voted #1 healthcare referral service by Georgia Straight Reached 2500 Booked Appointments Serviced more than…
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