Resources

In this article, we’ll talk about some of the best productivity Chrome extensions that you can use to improve your practice’s online marketing, and we’ll discuss how plugins fit within your broader marketing strategy. But first…

In this article, we’ll learn about what’s going to drive the online marketing conversation for dental practices in 2020 and beyond. But first, let’s explore the origins of digital marketing for local businesses and see how we got here today.

Google recently introduced a major update to their search algorithm that has small business owners and SEO experts in a tizzy. So what has the update changed exactly, and how will it affect your dental website SEO? Let’s take a look…

The dental landscape is changing. Are you keeping up? While eating a burrito yesterday at a hipster taco joint, I overheard a very interesting conversation. The lady beside me (let’s call her Samantha), who I’m guessing was in her late twenties, was complaining to a friend that she had to buy a single transit ticket…

Ever wonder how other dental practices manage to improve their page rankings, run effective digital ad campaigns, and consistently reach new patients on social media? You don’t have to wonder anymore, because there are dozens of different tools online that will give you an inside look at your competitors’ digital marketing tactics. Competitor analysis is…

Your prospective patients’ digital experience with your practice is made up of a series of interactions that form the beginning of your relationship with them. It’s absolutely crucial that each of these interactions is handled with care, because any interruptions during the process can cause them to quickly navigate away from your site in search…

Why referrals can be your most powerful marketing tool. Your dental practice can have beautifully-produced video ads, a fantastic content marketing program that delivers real value to patients, a sophisticated SEO strategy that has you at the top of all the relevant searches in your area, and a honed email marketing plan that engages users…

Even though we are firmly established in the digital age, you most likely still see your analog telephone as an important communication tool for your dental practice. However, what you may be overlooking is that telephone conversations are vital opportunities for you to add value to the patient experience. In order to succeed in this…

The need to stand out has never been greater. It is harder than ever before for dental practices to get noticed. The landscape is vastly different than it was 25-30 years ago when most people stuck around their family dentist for the majority of their lives. Corporations with marketing cash to burn are buying smaller…

Far too often, owners of dental practices are content with falling back on the same standard marketing techniques, only to see their growth stall. Dental practices need to look beyond the traditional marketing methods like mailers and banner ads, and utilize unconventional tactics in order to reach new audiences. Form an unexpected partnership with another…