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Resources

How Google Search Engine Updates will Impact Your Dental Practice’s Local Rankings

With the new “Possum” updates to Google’s local search algorithm, the proximity of your patients and the location of your dental practice have never mattered more. Let me preface this post by saying that most of the updates that Google (and every other big technology company) is making is focusing on mobile. Everyone is using…

Author avatar
Nadeem Kassam
Dentistry
External Marketing
Internal Marketing
Marketing Video
Online Marketing
Resources

5-Step Reactivation and Recall Strategy to Boost End of the Year Production

At the beginning of the month, I read a post on Dentaltown titled “From Sucktember to Bestember.” As you probably have experienced, once the back to school rush is over, many dental practices see a dip in patients until Thanksgiving. To help you out of the fall funk and to prepare you for a HUGE…

Author avatar
Nadeem Kassam
Dentistry
Internal Marketing
Online Marketing
Resources

How Should Dentists Respond to Negative Reviews Online?

When speaking with dentists and doctors that want to improve their reputation online, I kept hearing the same question: “How do I respond to the negative reviews?” Now before sharing some scenarios and possible responses, you should know that it’s pretty much impossible to please everybody. The practice will eventually get a negative review. If you…

Author avatar
Nadeem Kassam
Internal Marketing
Resources

Should Dentists Be Spending Money Advertising on Facebook?

Like most people between the ages of 25-40, I use social media on my computer and phone daily (they should really start a Facebook Anonymous group). When I started doing some research on statistics for this post, I was amazed at some of the results. I’m sure you’ll be too. Internet users have an average…

Author avatar
Nadeem Kassam
Dentistry
External Marketing
Internal Marketing
Online Marketing

2015 Year in Review & Exciting Plans for 2016

Happy New Year! Hope you had an awesome winter break and are ready for an exciting 2016. 2015 was an amazing year for Connect the Doc and 2016 is looking to be even better! 5 Biggest Highlights of 2015: 1. 950% Growth From March 2015- December 2015 In 2015, we managed to grow the company…

Author avatar
Nadeem Kassam
Internal Marketing
Online Marketing
Other

6 Measures of Growth at Your Private Healthcare Practice

Most healthcare practices acknowledge the importance of tracking certain metrics that contribute to their business growth. While there are several ways to measure business growth, we will focus on 6 distinct metrics that help you establish a baseline for key performance indicators (KPIs) at your dental, chiropractic, physical therapy, or other private practice…

Author avatar
Nadeem Kassam
Dentistry

How Does Digital Health Consumer Adoption Impact Your Healthcare Practice?

Rock Health is quite possibly the most well-known digital health venture fund. They’ve made investments in popular startups like Doctor on Demand, Aptible, and Omada to name a few. Earlier this year, they published a long report that outlines how trends in technology are shaping how consumers interact with healthcare services…

Author avatar
Nadeem Kassam
Dentistry
Internal Marketing
Resources

Why Does Yelp Block Reviews and How Do They Get Away With It

Last week I had a prospective client (let’s call him Dr. X) reach out to see if we could help him get positive reviews on Yelp. I responded: “yes, we can do this by…” He interrupted me and explained “I don’t care about the new reviews for now, what I want to figure out…

Author avatar
Nadeem Kassam
External Marketing
Internal Marketing
Online Marketing

Getting Started with Sales

Earlier today someone on a LinkedIn group I am a part of posted a question on how to get started with sales. While this blog generally focuses on marketing and business tips for healthcare professionals, I thought it would be OK to post something for all the entrepreneurs out there that want to grow…

Author avatar
nash
Online Marketing

6 Mistakes Healthcare Practices Make with Referrals

Marketing for healthcare practitioners have become increasingly competitive over the past few years. Gone are the days of paying for targeted keywords such as “Vancouver Dentist” or “Calgary Physiotherapist” at fifty cents a click. Now those same clicks cost in excess of $5. At the same time, prospective patients are more cautious and do their…

Author avatar
nash
Dentistry
Internal Marketing
Resources