Resources

How Does Digital Health Consumer Adoption Impact Your Healthcare Practice?

Rock Health is quite possibly the most well-known digital health venture fund. They’ve made investments in popular startups like Doctor on Demand, Aptible, and Omada to name a few. Earlier this year, they published a long report that outlines how trends in technology are shaping how consumers interact with healthcare services…

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Nadeem Kassam
Dentistry
Internal Marketing
Resources

Why Does Yelp Block Reviews and How Do They Get Away With It

Last week I had a prospective client (let’s call him Dr. X) reach out to see if we could help him get positive reviews on Yelp. I responded: “yes, we can do this by…” He interrupted me and explained “I don’t care about the new reviews for now, what I want to figure out…

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Nadeem Kassam
External Marketing
Internal Marketing
Online Marketing

Getting Started with Sales

Earlier today someone on a LinkedIn group I am a part of posted a question on how to get started with sales. While this blog generally focuses on marketing and business tips for healthcare professionals, I thought it would be OK to post something for all the entrepreneurs out there that want to grow…

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nash
Online Marketing

6 Mistakes Healthcare Practices Make with Referrals

Marketing for healthcare practitioners have become increasingly competitive over the past few years. Gone are the days of paying for targeted keywords such as “Vancouver Dentist” or “Calgary Physiotherapist” at fifty cents a click. Now those same clicks cost in excess of $5. At the same time, prospective patients are more cautious and do their…

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nash
Dentistry
Internal Marketing
Resources

3 Vital SEO Tips For Your Clinic’s Health

SEO is one of those acronyms that instills confusion into the hearts of the uninformed. This fear could lead to a variety of costly circumstances, however, here are some tips to alleviate some potential stresses: 1) Find the Right SEO Firm 2) Take Advantage of Free SEO Tools 3) Content is King Stop running around…

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nash
External Marketing
Online Marketing
Resources

3 Healthy Google Adwords Tips

All healthcare clinics are concerned about getting on the first-page of Google. Let’s look at one of the most cost-effective and timely ways to boost your Google rankings online. History of Google Adwords Everybody loves a good origins story. Google blessed us with the convenience and cost-effectiveness of their Adwords development in the beginning…

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nash
Resources

Persuasion Techniques

All methods of persuasion can be effective or ineffective depending on who you are speaking to, but which methods should you be using? That is the question…

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nash
External Marketing
Marketing Video

Basic Google Analytics Overview

In this video I show you the basics of Google Analytics and what a few of the key functions are…

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nash
Marketing Video
Online Marketing

Web Analysis

In this video I check out a couple of website and tell you what I like and don’t like about them…

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nash
Marketing Video
Online Marketing

Phone Tips to Grow your Business

Learn some of the best ways to take advantage of all the phone leads that are coming to your office…

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nash
Marketing Video