Resources

PPC campaigns are essential for patient lead generation. Learn the fundamentals of running PPC campaigns as we address all your FAQs about PPC for dentists.

Patient Retention rate is key to the longevity of your dental practice. Learn how to improve your patient retention rate and retain more patients.

You will learn how to define these two strategies, which strategy is better suited for your dental practice, and how you can benefit from implementing them, which is better suited for your dental practice.

2021 is an opportunity for dentists to continue recovering and growing their dental practice. Use these 20 dental marketing tips to position your dental practice for success in 2021.

Review gating is the process of filtering patients’ reviews to funnel only positive reviews for publication on dental review sites. As such, review gating misleads prospective patients by giving them a false impression of the dental practice.

Online reviews help dental practices rank higher on Google’s search engine result pages (SERPs) and generate more leads. You must have a system in place that encourages your current patients to share their reviews on the dental review sites that your prospective patients will likely visit.

In an era of widespread usage of digital services, platforms and devices amongst dental patients, dentists must implement digital marketing strategies to reach their patients exactly where they are. Paid advertisements, or paid ads, are an important aspect of digital marketing that allows dentists to maximize their reach, learn more about their patients, run targeted marketing campaigns and analyze their marketing insights.

Most dentists aren’t privy to effective dental marketing strategies—much less, content marketing strategies. These strategies aren’t taught in dental schools but they are essential to the sustained growth and productivity of dental practices. With a comprehensive content marketing strategy, you can position your dental practice’s website to be an important resource for current and prospective patients.

8 in 10 Canadians have a dentist and 64% of American adults between the ages of 18 and 64 have at least one dental visit in a year. These statistics show that patients need dentists. That said, several dentists are vying for the attention of these patients.

Below are 20 tips to help you and your practice have a successful, profitable 2021. Most of our suggestions don’t require you to spend any money, but rather require you to look back at 2020 and reflect on the good, the bad, and the ugly. Even though 2020 was an exceptionally unusual year, it’s important to ask yourself the following questions…