Resources

Dental SEO is the process of optimizing your website for Google search with the goal of ranking higher for relevant keywords and phrases. Whether you are trying to rank for cosmetic dentistry keywords, dental implant keywords, or more general, location based dental keywords, SEO can help you become more visible online. In order to optimize […]

What is word-of-mouth marketing and how does it work for dental practices specifically? Word-of-mouth marketing (WOMM) is a form of marketing that relies on customers talking to each other about their experiences with a product or service. This can happen offline, through face-to-face interactions, or online, through social media and review sites.  For dental practices, […]

What can your dental practice do to ensure that the visitors on your website turn into conversions? Here are three tips that will make it easier to convert website visitors to new patients.

Dental marketing budgets are no longer like what they used to be. Today, it’s not enough to design posters, send direct mails, or rent billboards to showcase your services. You have to leverage technology and digital marketing channels to reach and acquire more prospective patients. 

Many dental marketing strategies are designed and implemented to improve patient retention, patient satisfaction, and conversion rates. One thing these three metrics/goals have in common is that they measure how engaged your patients are with your dental practice—and there’s no better way to boost patient engagement than using Live Chat.

As more patients make their decisions this way, more dentists position their dental practice to have the reviews needed to capture prospective patients’ attention. With that in mind, we will highlight ten more reasons you need to prioritize getting more Google reviews as part of your dental marketing strategy.

HIPAA is an acronym that stands for the Health Insurance Portability and Accountability Act. This United States federal statute was signed into law in August 1996 and stipulates how protected healthcare information is managed and shared by healthcare industries, amongst other things.

In Canada, there are a number of privacy laws and legislation that help entities protect their individuals’ privacy and data: PIPEDA, PHIPA, PHIA, HIA, etc. This article will also discuss the laws that dentists should pay close attention to, the key highlights of PIPEDA, and suggest ways Canadian dentists can comply with it.

Choosing a dentist isn’t easy and it could be down to several factors. From relocation to insurance coverages, patients can decide to stop booking appointments with a dentist for many reasons. But it’s important to know why and how they choose to work with certain dentists more than others.

Dental Patient Lifetime Value is a measure of the total worth of a patient to your dental practice. It is a dollar amount that suggests how much a patient will contribute over their entire lifetime as your patient, and it is one of the most important metrics you need to know as a dentist.