Resources

Your Dental Practice Needs A Mobile-friendly Website

Many dental practices have websites that aren’t optimized for mobile devices. The dentists, who run these practices, are unknowingly losing leads and patients by the day. Even worse, they are being left behind by the rapid changes in digital marketing and consumer behaviours.

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The Connect the Doc Team
Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

The Top 9 Local Ranking Factors for Dental SEO in 2020

Local SEO has never been more important for dental practices and dental marketers. If you want to give your dental practice the best chance of boosting its brand reputation online and attracting new patients, you have to prioritize your local SEO strategy. In its recently released Local SEO industry report, Moz outlines the top 9 local ranking factors that impact SEO in 2020.

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The Connect the Doc Team
Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

How Online Reviews Positively Impact Your Dental Practice’s Local SEO

The quantity, frequency and diversity of online reviews shared about your dental practice accounts for 15% of signals that Google’s search engine optimization (SEO) algorithm uses to update its ranking and listings. Your online reviews allow Google to learn more about the service you provide and the value you offer dental patients.

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The Connect the Doc Team
Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

12 Ways to Improve Your Dental Website

A high-converting and well-curated website should bring you new patients. It should consist of essential design features, effective call-to-actions and industry-specific content that attracts, retains and converts web visitors to active patients. You can get a better ROI for your marketing investment by reviewing, updating and optimizing your dental website from time to time.

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The Connect the Doc Team
Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

Social Proof helps dental practices generate patient leads

Introduced by Robert Cialdini, in his 1984 book, Influence, social proof refers to the phenomenon that people make decisions and take actions based on the decisions and actions of others. For dentists, this happens when your prospective patients choose to book an appointment with your dental practice after seeing or reading your current patients’ reviews or remarks about your dental care service.

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The Connect the Doc Team
Dentistry
External Marketing
Internal Marketing
Resources

How to Ask Your Patients for Feedback

Patient feedback plays a crucial role in the long term growth and success of a dental practice. It is as simple as this: you can’t get better if you don’t know what you are doing wrong. In the dental industry, your patients are the best indicators of what you are doing wrong – or right.

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The Connect the Doc Team
Dentistry
External Marketing
Online Marketing
Resources

How to Stop Losing Patients and Minimize Patient Attrition

Amongst several factors that can negatively affect the growth of a dental practice, patient attrition is one of the least talked-about. While it is great to establish and implement marketing strategies that result in new leads and more patients for your dental practice, it is even more beneficial to have a system in place for retaining your current patients.

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The Connect the Doc Team
Dentistry
External Marketing
Resources

Duplicate Content Can Affect Your Dental Practice’s SEO

Duplicate content refers to substantial blocks of text that appear on different pages of one website or different websites. When the same content is linked to different URL domains, it becomes difficult for Google’s search algorithms to establish the origin of the content and this can have adverse effects on the website that originally published the content.

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The Connect the Doc Team
Dentistry
External Marketing
Online Marketing
Resources

How Live Chat Improves Your Dentist-Patient Relationship

With developments in social networking and patients communications, dentist-patient relationships have evolved in recent times. Patients – just like everyone else – want to have easier and direct access to their connections and the information they need.

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The Connect the Doc Team
Dentistry
External Marketing
Online Marketing
Resources

Why Your Dental Practice Needs A Dental Referral Program

Learn tips on how to run a dental referral program for your dental practice

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The Connect the Doc Team
Dentistry
External Marketing
Internal Marketing
Resources