Category - Resources

How to Automate Your Dental Office and Keep Growing

Learn how dental office automation tools can enable you and your team to be more productive.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Resources

10 Steps to Improve Your Dental Practice’s Patient Acquisition Strategies

Discover ten steps you can take to boost your dental practice’s patient acquisition strategies and rate.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

6 Google Ads Optimization Tips for Dental Practices

Learn Google Ads Optimization tips to help your dental practice attract and retain more patients in a competitive dental landscape.

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The Connect the Doc Team

External Marketing
Online Marketing
Resources

How Live Chatbot Improves Your Dentist-Patient Relationships

With a Live Chatbot, you improve the quality of dentist-patient relationships. Learn more about how this tool can win your patient’s trust and business.

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The Connect the Doc Team

External Marketing
Online Marketing
Resources

How Patient Referrals Can Attract More Local Patients to Your Dental Practice

Learn how to gather more patient referrals and leverage them to attract more local patients to your dental practice

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The Connect the Doc Team

External Marketing
Online Marketing
Resources

How to Improve your Dental Office Communications

Learn how to improve the quality of your dental office communications and positively impact your patients’ experience and practice’s growth.

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The Connect the Doc Team

External Marketing
Internal Marketing
Resources

Dental Patient Communication: Live Chat vs. Chatbots

Learn the similarities and differences between Live Chat and Chatbots and discover the best tool you need to improve your dental patient communication.

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The Connect the Doc Team

External Marketing
Online Marketing
Resources

Email Marketing Tips for Dental Practices

Emails are great for engaging and retaining your dental patients. Learn tips on how to make your email marketing strategy work for you.

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The Connect the Doc Team

Online Marketing
Resources

Website Accessibility: How to Make Your Dental Website More Accessible

Learn all you need to know to improve your dental website accessibility and patient engagement with your web content.

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The Connect the Doc Team

Dentistry
Online Marketing
Resources

A Guide to Local SEO for Dental Practices

Learn all you need to know to improve your dental practice’s Local SEO and attract more nearby patients.

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The Connect the Doc Team

Dentistry
Online Marketing
Resources

A Guide to Google Maps Local Search Ads for Dentists

Local search ads on Google Maps can get you closer to the patients you need to advertise your dental practice to.

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The Connect the Doc Team

Dentistry
Online Marketing
Resources

How to Generate More Patient Leads Through Your Dental Practice’s GMB Profile

Struggling to attract more patient leads to your practice? Try optimizing your dental practice’s Google My Business Profile. Learn tips to do just that.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

Google My Business: How to Boost Your Practice’s Local SEO

Your Google My Business profile is essential. It’s the key to showcasing your dental practice online and improving your Local SEO performance.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

A Guide to Local PPC Campaigns for Dentists

With location-specific paid ads, you can reach more patients who are likely to visit or contact your dental practice. Learn all you need to know about Local PPC Campaigns.

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The Connect the Doc Team

Dentistry
External Marketing
Resources

Dental Marketing 101: How to Boost Conversions on Your Appointment Page

Your dental website’s appointment page is a crucial stage in your patient journey. Learn six steps you need to take to boost conversion on your appointment page.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

Dental Marketing 101: Why Dentists Should Run Remarketing Campaigns

Remarketing campaigns are great for your re-engaging past patients. Learn all you need to know about these dental marketing campaigns.

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The Connect the Doc Team

Dentistry
External Marketing
Marketing Video
Online Marketing
Resources

Dental Marketing 101: Google Analytics for Dental Practices

Google Analytics is a free tool that helps you understand your patients better. Learn how to set up Google Analytics for your Dental Practice.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

Dental Marketing 101: How to Improve your Dental PPC Campaign

PPC marketing can increase your dental practice’s brand awareness by 80%. Learn 8 tips to help you get the most out of your dental PPC campaign strategy.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

Dental Marketing 101: How to Reduce Patient Acquisition Cost

Reducing your patient acquisition cost can help you manage your overhead, save time and make the most of your dental marketing budget.

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The Connect the Doc Team

Dentistry
Internal Marketing
Resources

Dental Marketing 101: 4 Dental KPIs You Should Be Tracking

It can be challenging to make the most of your dental marketing budgets and resources if you don’t have set benchmarks and measurable goals. After all, like Tony Robbins once said, “you can’t hit a target if you don’t know what it is.” To grow your dental practice, you need to identify, measure and track […]

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The Connect the Doc Team

Dentistry
Internal Marketing
Resources

Dental Marketing 101: Reputation Marketing for Dental Practices

Reputation marketing builds your dental practice’s brand perception and enables you to attract more patients leads.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

Dental Marketing 101: Google My Business for Dental Practices

Google My Business is a free tool for boosting your dental practice’s online visibility and edging closer to your dental marketing goals.

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The Connect the Doc Team

Resources

Dental Marketing 101: How to Acquire and Retain More Patients

Dental marketing helps you acquire, delight, and retain more patients for your dental practice. Learn the essential dental marketing tips you need to know.

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The Connect the Doc Team

Resources

How Online Reviews Impact Dental Practices: The Statistics

Online reviews impact your dental practice’s patient acquisition and patient leads. Learn how patients use them to decide on their choice of a dentist.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

10 Frequently Asked Questions (FAQs) About Pay-Per-Click (PPC) for Dentists

PPC campaigns are essential for patient lead generation. Learn the fundamentals of running PPC campaigns as we address all your FAQs about PPC for dentists.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

A Dentist’s Guide to Improving Patient Retention Rate

Patient Retention rate is key to the longevity of your dental practice. Learn how to improve your patient retention rate and retain more patients.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Resources

Dental SEO vs. PPC: Which is Better For Your Dental Practice

You will learn how to define these two strategies, which strategy is better suited for your dental practice, and how you can benefit from implementing them, which is better suited for your dental practice.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

20 Tips to Grow Your Dental Practice in 2021

2021 is an opportunity for dentists to continue recovering and growing their dental practice. Use these 20 dental marketing tips to position your dental practice for success in 2021.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

Why Your Dental Practice Should Avoid Review Gating

Review gating is the process of filtering patients’ reviews to funnel only positive reviews for publication on dental review sites. As such, review gating misleads prospective patients by giving them a false impression of the dental practice.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

10 Dental Review Sites Your Patients Visit

Online reviews help dental practices rank higher on Google’s search engine result pages (SERPs) and generate more leads. You must have a system in place that encourages your current patients to share their reviews on the dental review sites that your prospective patients will likely visit.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

10 Tips for Running Paid Ads at Your Dental Practice

In an era of widespread usage of digital services, platforms and devices amongst dental patients, dentists must implement digital marketing strategies to reach their patients exactly where they are. Paid advertisements, or paid ads, are an important aspect of digital marketing that allows dentists to maximize their reach, learn more about their patients, run targeted marketing campaigns and analyze their marketing insights.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

How Content Marketing Strategy Improves Dental SEO

Most dentists aren’t privy to effective dental marketing strategies—much less, content marketing strategies. These strategies aren’t taught in dental schools but they are essential to the sustained growth and productivity of dental practices. With a comprehensive content marketing strategy, you can position your dental practice’s website to be an important resource for current and prospective patients.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

8 Patient Acquisition Strategies for Dentists

8 in 10 Canadians have a dentist and 64% of American adults between the ages of 18 and 64 have at least one dental visit in a year. These statistics show that patients need dentists. That said, several dentists are vying for the attention of these patients.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

20 Tips For Growing Your Dental Practice In 2021

Below are 20 tips to help you and your practice have a successful, profitable 2021. Most of our suggestions don’t require you to spend any money, but rather require you to look back at 2020 and reflect on the good, the bad, and the ugly. Even though 2020 was an exceptionally unusual year, it’s important to ask yourself the following questions…

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

Automation Is The Key To A Better Dental Patient Experience

The nature and quality of your patient experience have an impact on your dental practice’s reputation and productivity. If your current patients aren’t satisfied or happy after an appointment with you, chances are they may be unwilling to return and hesitant to recommend your service to prospective patients.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

Your Dental Practice Needs A Mobile-friendly Website

Many dental practices have websites that aren’t optimized for mobile devices. The dentists, who run these practices, are unknowingly losing leads and patients by the day. Even worse, they are being left behind by the rapid changes in digital marketing and consumer behaviours.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

The Top 9 Local Ranking Factors for Dental SEO in 2020

Local SEO has never been more important for dental practices and dental marketers. If you want to give your dental practice the best chance of boosting its brand reputation online and attracting new patients, you have to prioritize your local SEO strategy. In its recently released Local SEO industry report, Moz outlines the top 9 local ranking factors that impact SEO in 2020.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

How Online Reviews Positively Impact Your Dental Practice’s Local SEO

The quantity, frequency and diversity of online reviews shared about your dental practice accounts for 15% of signals that Google’s search engine optimization (SEO) algorithm uses to update its ranking and listings. Your online reviews allow Google to learn more about the service you provide and the value you offer dental patients.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

12 Ways to Improve Your Dental Website

A high-converting and well-curated website should bring you new patients. It should consist of essential design features, effective call-to-actions and industry-specific content that attracts, retains and converts web visitors to active patients. You can get a better ROI for your marketing investment by reviewing, updating and optimizing your dental website from time to time.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

Social Proof helps dental practices generate patient leads

Introduced by Robert Cialdini, in his 1984 book, Influence, social proof refers to the phenomenon that people make decisions and take actions based on the decisions and actions of others. For dentists, this happens when your prospective patients choose to book an appointment with your dental practice after seeing or reading your current patients’ reviews or remarks about your dental care service.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Resources

How to Ask Your Patients for Feedback

Patient feedback plays a crucial role in the long term growth and success of a dental practice. It is as simple as this: you can’t get better if you don’t know what you are doing wrong. In the dental industry, your patients are the best indicators of what you are doing wrong – or right.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

How to Stop Losing Patients and Minimize Patient Attrition

Amongst several factors that can negatively affect the growth of a dental practice, patient attrition is one of the least talked-about. While it is great to establish and implement marketing strategies that result in new leads and more patients for your dental practice, it is even more beneficial to have a system in place for retaining your current patients.

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The Connect the Doc Team

Dentistry
External Marketing
Resources

Duplicate Content Can Affect Your Dental Practice’s SEO

Duplicate content refers to substantial blocks of text that appear on different pages of one website or different websites. When the same content is linked to different URL domains, it becomes difficult for Google’s search algorithms to establish the origin of the content and this can have adverse effects on the website that originally published the content.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

How Live Chat Improves Your Dentist-Patient Relationship

With developments in social networking and patients communications, dentist-patient relationships have evolved in recent times. Patients – just like everyone else – want to have easier and direct access to their connections and the information they need.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

Why Your Dental Practice Needs A Dental Referral Program

Learn tips on how to run a dental referral program for your dental practice

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Resources

Top 10 Dental Marketing SEO Lessons Learned by SEO Experts over the Past Decade

The power of the internet lies in its ability to mould our social fabric by introducing us to new people and information. For dentists, the internet is a gateway to increasing their pool of patients and sharing vital information about their dental practices.

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The Connect the Doc Team

Dentistry
Internal Marketing
Resources

A Comprehensive Guide to Manage your Dental Marketing Campaigns During COVID-19

Learn how to keep responding to changing market demand and patient behaviours by optimizing your dental marketing campaigns

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The Connect the Doc Team

Dentistry
External Marketing
Resources

Dental Economics: How To Sell Your Dental Practice During A Pandemic

In this article, we will discuss common questions dentists have about dental practice sales during the ongoing economic downturn and Coronavirus pandemic. You will also learn about four tips to keep in mind when preparing to sell your dental practice.

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The Connect the Doc Team

Dentistry
Online Marketing
Resources

How to Respond to Online Reviews While Maintaining HIPAA Compliance

Regardless of the kind of reviews you receive – positive or negative – a good rule of thumb is to always respond to your reviews online. By responding to a review, you let prospective patients know that you are authentic and able to handle criticism when necessary. The challenge, however, is responding to online reviews while maintaining HIPAA-compliance. In this article we go through some useful tips on maintaining HIPAA-compliance when responding to reviews.

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The Connect the Doc Team

Dentistry
Internal Marketing
Online Marketing
Resources

How to Build an Online Reputation Management Strategy for your Dental Practice

In this article, we will discuss four steps that you should implement as you build an online reputation management strategy for your dental practice.

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The Connect the Doc Team

Dentistry
Internal Marketing
Online Marketing
Resources

Your Dental Practice’s Website Needs Live Chat

In this article, you will learn the benefits of having live chat on your dental practice website. You will also learn why Connect the Doc’s live chat technology is a great option for your practice.

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The Connect the Doc Team

Dentistry
Internal Marketing
Online Marketing
Resources

How to Attract High-Value Patients to Your Dental Practice

In this article, you will learn the five steps you need to take to attract high-value patients to your practice. These are action steps that you can start taking, today. When put in motion, these steps can help your practice attract and retain your ideal patients and guide you to become a better dental service provider.

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The Connect the Doc Team

Dentistry
Internal Marketing
Online Marketing
Resources

How to Manage Your Online Presence During the Recession

The landscape of the dental industry is evolving. The pandemic and recession have forced dental professionals to rethink the way they provide services and operate their dental practices. Although this evolution is still ongoing and there are a lot of changes that we are yet to see, it is important to suit up and have a plan in place to manage your online presence and engagement.

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The Connect the Doc Team

Dentistry
Internal Marketing
Online Marketing
Resources

Dental Economics: How to Prepare Yourself and Your Dental Practice for Retirement

This is the second article in our dental economics series. Over the course of the series, we will discuss the measures dentists can take to manage their wealth and achieve their financial goals. In the first article of the series, we discussed the ways dentists can navigate ongoing recession. That article recommends studying the times and making key decisions for the future – and this is exactly the kind of mindset that is needed as you plan for your retirement savings. In this article, you will learn some of the steps that you can take to start planning for your retirement now or in the future.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Other
Resources

How Dental Practices are Recovering from the Pandemic

In this article you will learn about active measures you can take as a dentist to ensure your dental practice can survive the impact of the pandemic over the next few months.

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The Connect the Doc Team

Dentistry
Internal Marketing
Online Marketing
Resources

20-Point Google My Business Checklist for 2020

As Google continues to improve the features of Google My Business, it is important that you have a process for ensuring your business profile is optimized and updated. Read this article to learn the key items you need to stay on top of when you regularly update your Google My Business profile for your practice.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

Dental Economics: Navigating the Coronavirus Recession as a Dentist

This article is the first of a series of articles on Connect the Doc’s website that will discuss dental economics. Over the series, we will discuss the measures dentists can take to manage their wealth and achieve their financial goals. In this particular article, you will learn the steps you can take – as a dentist – to navigate the current recession.

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The Connect the Doc Team

Dentistry
Resources

Teledentistry Could Help Your Dental Practice Thrive in the Post-Pandemic World

As our world slowly recovers from upsets caused by the ongoing pandemic, dentists must consider their role as contributors to the wellbeing of our society. Dentistry is part of our health care system and the smooth running of dental practices can help keep our communities healthy. As such, it is important that dentists adapt quickly to the times. Teledentistry might just become an essential part of dental services even when the pandemic is long gone.

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The Connect the Doc Team

Dentistry
Internal Marketing
Online Marketing
Other
Resources

5 WordPress Plugins For Your Dental Website

We dive into how WordPress plugins work, why they’re so important for optimizing your content management system (CMS) experience, and which are the must-have WordPress plugins that you should start using for your dental practice today.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

The Definitive Guide to SEO for Dentists

Learn how to put the right strategies in place to increase your dental practice’s chances of being seen online through search engine optimization (SEO).

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

Why Dental Practices Should Invest in Paid Ads after a Pandemic

Learn about the value of investing in paid ads following a pandemic as well as become familiar with current Google Trends and dental-specific keywords that could be applicable to your marketing strategies.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

What are the Factors Google Uses to Rank a Dental Website #1?

In this article, you will learn some of the top criteria or ranking factors Google uses to rank websites. By considering and applying these ranking factors to your online marketing strategies, you will be giving your dental practice’s website the best chance at ranking as #1 on Google.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

Teledentistry: What You Need To Know During COVID-19

Discover more about what teledentistry encompasses, as well as how you can handle certain issues related to billing and coding your services when teledentistry is involved.

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The Connect the Doc Team

Dentistry
Internal Marketing
Resources

How To Restart Your Dental Practice When COVID-19 Restrictions Have Been Removed

As the impacts of the COVID-19 panic have begun to manifest themselves on a large scale, uncertainty has become the next big hurdle that local dental practice owners will have to deal with. We don’t know what the future holds, but we do know that we will have to keep going as best we can, and try to make the most out of a bad situation by being prepared to take on the major challenge of our time.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

COVID-19 Website Announcement Banner Now Live!

Keeping your patients and prospective patients up to date on how you are handling COVID-19 at your office is extremely important. Some offices are completely closed. Others are open for emergencies only.  Many of our clients who have their websites powered by Connect the Doc have asked us to add a website banner to the […]

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Marketing Video
Online Marketing
Resources

Solutions to Making Your Practice Survive & Thrive During This COVID-19 Crisis

The COVID-19 pandemic has caused huge changes to your practice. This blog post outlines some things you can do to help your practice survive and thrive during this crazy time.

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Online Marketing
Resources

Digesting The Fine Print Of Google And Yelp’s Ever-Changing Review Policy

It’s a little scary to embrace the fact that people can say whatever they want about your practice on a public platform, but that’s exactly what you have to do. Thankfully, there are some simple strategies you can use to help manage the review process and ensure that the reviews you receive are as high-quality as possible.

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The Connect the Doc Team

Dentistry
Internal Marketing
Online Marketing
Resources

How To Set Up A Paid Ad Campaign To Get 20 New Patients Every Month

A paid ads campaign is when you pay to have links to specific landing pages placed at the top of the results when users search for specific terms in a search engine. Of course, there are many distinct elements that go into a successful paid ads campaign, and we’ll delve into each of them as we go along.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

Tips For Creating An Optimized Landing Page For Your Paid Advertising Campaign

Every effective paid ad leads to a well-designed landing page that reinforces why a prospective client should take action, ultimately leading to a conversion. If you’re getting consistent clicks on your ads but your conversions are lagging behind, here is how you can optimize your landing pages to ensure you are engaging your website visitors every single time.

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The Connect the Doc Team

Dentistry
External Marketing
Online Marketing
Resources

How Google Search Engine Updates will Impact Your Dental Practice’s Local Rankings

With the new “Possum” updates to Google’s local search algorithm, the proximity of your patients and the location of your dental practice have never mattered more. Let me preface this post by saying that most of the updates that Google (and every other big technology company) is making is focusing on mobile. Everyone is using…

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The Connect the Doc Team

Dentistry
External Marketing
Internal Marketing
Marketing Video
Online Marketing
Resources

5-Step Reactivation and Recall Strategy to Boost End of the Year Production

At the beginning of the month, I read a post on Dentaltown titled “From Sucktember to Bestember.” As you probably have experienced, once the back to school rush is over, many dental practices see a dip in patients until Thanksgiving. To help you out of the fall funk and to prepare you for a HUGE…

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The Connect the Doc Team

Dentistry
Internal Marketing
Online Marketing
Resources

How Should Dentists Respond to Negative Reviews Online?

When speaking with dentists and doctors that want to improve their reputation online, I kept hearing the same question: “How do I respond to the negative reviews?” Now before sharing some scenarios and possible responses, you should know that it’s pretty much impossible to please everybody. The practice will eventually get a negative review. If you…

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The Connect the Doc Team

Internal Marketing
Resources

How Does Digital Health Consumer Adoption Impact Your Healthcare Practice?

Rock Health is quite possibly the most well-known digital health venture fund. They’ve made investments in popular startups like Doctor on Demand, Aptible, and Omada to name a few. Earlier this year, they published a long report that outlines how trends in technology are shaping how consumers interact with healthcare services…

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The Connect the Doc Team

Dentistry
Internal Marketing
Resources

6 Mistakes Healthcare Practices Make with Referrals

Marketing for healthcare practitioners have become increasingly competitive over the past few years. Gone are the days of paying for targeted keywords such as “Vancouver Dentist” or “Calgary Physiotherapist” at fifty cents a click. Now those same clicks cost in excess of $5. At the same time, prospective patients are more cautious and do their…

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The Connect the Doc Team

Dentistry
Internal Marketing
Resources

3 Vital SEO Tips For Your Clinic’s Health

SEO is one of those acronyms that instills confusion into the hearts of the uninformed. This fear could lead to a variety of costly circumstances, however, here are some tips to alleviate some potential stresses: 1) Find the Right SEO Firm 2) Take Advantage of Free SEO Tools 3) Content is King Stop running around…

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The Connect the Doc Team

External Marketing
Online Marketing
Resources

3 Healthy Google Adwords Tips

All healthcare clinics are concerned about getting on the first-page of Google. Let’s look at one of the most cost-effective and timely ways to boost your Google rankings online. History of Google Adwords Everybody loves a good origins story. Google blessed us with the convenience and cost-effectiveness of their Adwords development in the beginning…

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The Connect the Doc Team

Resources

Tips to Successful A/B Testing for Healthcare Practitioners

What is A/B Testing? A/B testing is a marketing technique that is comprised of two versions of a website (A and B) with the primary purpose being to determine which website has a more impactful user experience. This information is important because it tells the tester which changes they should make to maximize the attention…

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The Connect the Doc Team

Resources

Top Five Tips for Healthcare Practitioners to Increase their Website Conversions

Your goal, as a healthcare clinic owner, is to find or create opportunities to better your practice. This should begin with the first impression your patients have of you, which 9 out of 10 times will begin with an information search on your website. Here are some need-to-know tips on how to convert transactional users…

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The Connect the Doc Team

Resources

Five Key Steps to Managing Negative Online Reviews for your Healthcare Clinic

1) Consult Review Website The transparency of review sites can have both positive and negative effects on your healthcare clinic. For example, this type of online exposure makes it easier for competitors to post “reviews” about your service. This is quite common in very competitive industries, but if you, as a business owner, can prove…

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The Connect the Doc Team

Resources

Join Connect the Doc at the 2014 Pain Management Conference

Hello! Connect the Doc is excited to launch its newest feature, customizable book now button landing pages at the 2014 Pain Management Conference. Feel free to visit our booth, and join us if you are attending the conference. Here is a video of how the customizable landing page works: Landing pages and call to actions…

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The Connect the Doc Team

Resources

Season’s Greetings and New Booking Features in 2014

Season’s Greetings! Happy Holidays from all of us at Connect the Doc! 2013 has been another exciting year. We would like to thank you for being a part of our service; with your support and participation, here’s what we accomplished: Voted #1 healthcare referral service by Georgia Straight Reached 2500 Booked Appointments Serviced more than…

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The Connect the Doc Team

Resources

Basic Tips for Improving Your Facebook Presence

Last time, we talked about how to thrive on Twitter; this time, we will focus on strategies which will help you improve your engagement on your Facebook page. 1. Ask questions in your posts There are many ways to improve your visibility on Facebook, and the best way to do so is to engage your followers…

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The Connect the Doc Team

Resources

5 Tips for Thriving on Twitter

Twitter has become an indispensable social media marketing tool today; it is, often, the face and voice of your company. Almost every company has a twitter account that they use to reach out to followers, but most of them are tweeting for the sake of tweeting; here are 5 tips which will help your company…

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The Connect the Doc Team

Resources

Tips for Rising Above Your Competitors

Vancouverites are a health-conscious bunch, and it shows in the amount of healthcare clinics just in and around the city of Vancouver — there are over 2000 Physiotherapists, RMTs and Chiropractors. So what makes customers choose your services instead of the thousands of other choices available? Here are some tips to help you secure your…

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The Connect the Doc Team

Resources

How to Create a Great Customer Loyalty Program

“I’m going to the dentist today.” Such a sentence, in today’s society, is invariably met with sounds of sympathy and perhaps even a few groans. This, coupled with the pervading social attitude of “toughing it out” can make it hard to find customers for your healthcare clinic, and even harder to retain them…

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The Connect the Doc Team

Resources

Top 10 Tips to Improve Your Calls to Action

Calls to Actions are an important aspect of today’s websites whether they are in the form of a button, a banner or some other type of graphic or text; they are essential if one wants to convert web traffic into customers. However, many websites are not using Calls to Action to their full potential today…

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The Connect the Doc Team

Resources

Things you can learn from social networks

We know your website isn’t a social network site, but if you have a website for your business, there are a few things that you can learn from social networks: 1. What keeps people coming back to the same social sites? Social networks have many different aspects to get recurring traffic; although most of these…

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The Connect the Doc Team

Resources

Top ways you can increase your web presence with Google Analytics

I already use Google Analytics! You say, but many of us who use Google Analytics are guilty of only scratching the surface of this wonderful tool. When you take a look at your analytics, you are probably only looking at your overall traffic and other colorful graphs and end up with no insights as to…

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The Connect the Doc Team

Resources

5 Tips for a Better Landing Page

In these tech-savvy times, we all need to make sure that our websites — especially our landing pages — are up to snuff and designed to attract and convert the maximum amount of clients. Here are 5 simple ways to improve your landing page: 1. A clear Call-to-action: Don’t leave your visitors scratching their heads…

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The Connect the Doc Team

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An Excerpt from Our Marketing Guide

At Connect the Doc, we are very fortunate to have our in-house marketing expert, Nasheel Kassam. A graduate from Trinity University in San Antonio, Texas with a Bachelor of Science Degree in Business Administration/Marketing and a Minor in Communication, Nasheel went on to manage several healthcare clinics and have helped each clinic’s bottom line grow…

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The Connect the Doc Team

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About Social Shopping (Groupons)

Social Shopping is a relatively new form of marketing to generate a guaranteed quick influx of new customers without an upfront investment. Sites include: Groupon, Living Social, Go Low Deals, SwarmJam, Daily Deal and the list goes on… Here is how these sites operate. A business (like your clinic) provides the deal site (like Groupon)…

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The Connect the Doc Team

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The Importance of Online Reviews

A combination of different factors will effect a consumers decision: location, availability, reviews, recommendation etc. Because reviews play a big role in the decision process, it is important that all of the practitioners at your clinic are well reviewed in different places online. The three most common places for a patient to read reviews is…

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The Connect the Doc Team

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An Introduction to Social Media

Social media marketing is one of the best ways to market your clinic without spending any money. It is a great way to provide customer service and feedback, drive traffic to important pages of your website, share new content, and build a community in a digital space that encourages sharing. Social media is the most…

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The Connect the Doc Team

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An Introduction to Search Engine Optimization

Search Engine Optimization Search Engine Optimization (SEO) is a form of marketing that helps your site get placed at the top of the search engines like Google, Bing, and Yahoo. SEO is important because it drives new people to your site. When someone is looking for a healthcare professional they will often visit Google and…

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The Connect the Doc Team

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Website Tips

Your website is the most important online marketing tool to acquire new patients. It is the first place a prospective patient will look to learn more about your clinic. With only 11% of people looking in the yellow pages to find healthcare professionals, it is essential that you have a website that looks professional and…

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The Connect the Doc Team

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Creating a Marketing Budget

Budgeting your marketing efforts is extremely important. There are different theories on how a budget should be established. You can break down the balance sheet from your previous fiscal year and use a percentage of your retained earnings. Or, you can budget a percentage of each sale to go towards your marketing…

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The Connect the Doc Team

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Understanding Patient Acquisition Costs

Understanding patient acquisition costs of a new patient comes down to the numbers. Basically, you need to figure out what the average value of a new patient is to you clinic over their lifetime. Once you figure this out, (provided you are not already fully booked everyday) you can figure out the maximum amount you…

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The Connect the Doc Team

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Understanding the Consumer Decision Process

A consumer goes through a variety of steps when making a decision. The consumer decision process is both conscious and subconscious. 1. Need Recognition – The consumer identifies a problem – Ex. My back hurts 2. Information Search – The consumer searches and finds different solutions to their problem – Ex. RMT’s and Chiropractors help people with back pain…

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The Connect the Doc Team

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Defining Your Target Demographic

It is important to define and segment your specific patient demographics to better concentrate your marketing focus. Let’s look at your current patients who are your ‘regulars.’ What are some of their characteristics? Think about their age, income, education, gender, ethnicity, etc. From the visuals in your print collateral to the messaging on your website, […]

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The Connect the Doc Team

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