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Category - Resources

Digesting The Fine Print Of Google And Yelp’s Ever-Changing Review Policy

Online reviews have become an important part of life for local businesses, especially when it comes to the two big players in the game: Yelp and Google. Businesses who don’t ...

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The Connect the Doc Team
Dentistry
Internal Marketing
Online Marketing
Resources

How To Set Up A Paid Ad Campaign To Get 20 New Patients Every Month

What is a paid ads campaign?

A paid ads campaign is when you pay to have links to specific landing pages placed at the top of the results when users search ...

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The Connect the Doc Team
Dentistry
External Marketing
Online Marketing
Resources

Tips For Creating An Optimized Landing Page For Your Paid Advertising Campaign

Every effective paid ad leads to a well-designed landing page that reinforces why a prospective client should take action, ultimately leading to a conversion. If you’re getting consistent clicks on ...

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The Connect the Doc Team
Dentistry
External Marketing
Online Marketing
Resources

How Google Search Engine Updates will Impact Your Dental Practice’s Local Rankings

With the new “Possum” updates to Google’s local search algorithm, the proximity of your patients and the location of your dental practice have never mattered more.

Let me preface this post ...

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Nadeem Kassam
Dentistry
External Marketing
Internal Marketing
Marketing Video
Online Marketing
Resources

5-Step Reactivation and Recall Strategy to Boost End of the Year Production

At the beginning of the month, I read a post on Dentaltown titled “From Sucktember to Bestember.” As you probably have experienced, once the back to school rush is over, ...

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Nadeem Kassam
Dentistry
Internal Marketing
Online Marketing
Resources

How Should Dentists Respond to Negative Reviews Online?

When speaking with dentists and doctors that want to improve their reputation online, I kept hearing the same question: “How do I respond to the negative reviews?”

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Nadeem Kassam
Internal Marketing
Resources

How Does Digital Health Consumer Adoption Impact Your Healthcare Practice?

Rock Health is quite possibly the most well-known digital health venture fund. They’ve made investments in popular startups like Doctor on Demand, Aptible, and Omada to name a few. Earlier ...

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Nadeem Kassam
Dentistry
Internal Marketing
Resources

6 Mistakes Healthcare Practices Make with Referrals

Marketing for healthcare practitioners have become increasingly competitive over the past few years. Gone are the days of paying for targeted keywords such as “Vancouver Dentist” or “Calgary Physiotherapist” at ...

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nash
Dentistry
Internal Marketing
Resources

3 Vital SEO Tips For Your Clinic’s Health

SEO is one of those acronyms that instills confusion into the hearts of the uninformed. This fear could lead to a variety of costly circumstances, however, here are some tips ...

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nash
External Marketing
Online Marketing
Resources

3 Healthy Google Adwords Tips

All healthcare clinics are concerned about getting on the first-page of Google. Let’s look at one of the most cost-effective and timely ways to boost your Google rankings online.

History of ...

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nash
Resources
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