Category - Resources

How Google Search Engine Updates will Impact Your Dental Practice’s Local Rankings

With the new “Possum” updates to Google’s local search algorithm, the proximity of your patients and the location of your dental practice have never mattered more.

Let me preface this post ...

Author avatar
Nadeem Kassam
Dentistry
External Marketing
Internal Marketing
Marketing Video
Online Marketing
Resources

5-Step Reactivation and Recall Strategy to Boost End of the Year Production

At the beginning of the month, I read a post on Dentaltown titled “From Sucktember to Bestember.” As you probably have experienced, once the back to school rush is over, ...

Author avatar
Nadeem Kassam
Dentistry
Internal Marketing
Online Marketing
Resources

How Should Dentists Respond to Negative Reviews Online?

When speaking with dentists and doctors that want to improve their reputation online, I kept hearing the same question: “How do I respond to the negative reviews?”

Author avatar
Nadeem Kassam
Internal Marketing
Resources

How Does Digital Health Consumer Adoption Impact Your Healthcare Practice?

Rock Health is quite possibly the most well-known digital health venture fund. They’ve made investments in popular startups like Doctor on Demand, Aptible, and Omada to name a few. Earlier ...

Author avatar
Nadeem Kassam
Dentistry
Internal Marketing
Resources

6 Mistakes Healthcare Practices Make with Referrals

Marketing for healthcare practitioners have become increasingly competitive over the past few years. Gone are the days of paying for targeted keywords such as “Vancouver Dentist” or “Calgary Physiotherapist” at ...

Author avatar
nash
Dentistry
Internal Marketing
Resources

3 Vital SEO Tips For Your Clinic’s Health

SEO is one of those acronyms that instills confusion into the hearts of the uninformed. This fear could lead to a variety of costly circumstances, however, here are some tips ...

Author avatar
nash
External Marketing
Online Marketing
Resources

3 Healthy Google Adwords Tips

All healthcare clinics are concerned about getting on the first-page of Google. Let’s look at one of the most cost-effective and timely ways to boost your Google rankings online.

History of ...

Author avatar
nash
Resources

Tips to Successful A/B Testing for Healthcare Practitioners

What is A/B Testing?

A/B testing is a marketing technique that is comprised of two versions of a website (A and B) with the primary purpose being to determine which website ...

Author avatar
nash
Resources

Top Five Tips for Healthcare Practitioners to Increase their Website Conversions

Your goal, as a healthcare clinic owner, is to find or create opportunities to better your practice. This should begin with the first impression your patients have of you, which ...

Author avatar
nash
Resources

Five Key Steps to Managing Negative Online Reviews for your Healthcare Clinic

1) Consult Review Website

The transparency of review sites can have both positive and negative effects on your healthcare clinic. For example, this type of online exposure makes it easier for ...

Author avatar
nash
Resources
Back to all Articles