Category - Internal Marketing

Reducing your patient acquisition cost can help you manage your overhead, save time and make the most of your dental marketing budget.

It can be challenging to make the most of your dental marketing budgets and resources if you don’t have set benchmarks and measurable goals. After all, like Tony Robbins once said, “you can’t hit a target if you don’t know what it is.” To grow your dental practice, you need to identify, measure and track […]

Online reviews impact your dental practice’s patient acquisition and patient leads. Learn how patients use them to decide on their choice of a dentist.

Patient Retention rate is key to the longevity of your dental practice. Learn how to improve your patient retention rate and retain more patients.

2021 is an opportunity for dentists to continue recovering and growing their dental practice. Use these 20 dental marketing tips to position your dental practice for success in 2021.

Most dentists aren’t privy to effective dental marketing strategies—much less, content marketing strategies. These strategies aren’t taught in dental schools but they are essential to the sustained growth and productivity of dental practices. With a comprehensive content marketing strategy, you can position your dental practice’s website to be an important resource for current and prospective patients.

8 in 10 Canadians have a dentist and 64% of American adults between the ages of 18 and 64 have at least one dental visit in a year. These statistics show that patients need dentists. That said, several dentists are vying for the attention of these patients.

Below are 20 tips to help you and your practice have a successful, profitable 2021. Most of our suggestions don’t require you to spend any money, but rather require you to look back at 2020 and reflect on the good, the bad, and the ugly. Even though 2020 was an exceptionally unusual year, it’s important to ask yourself the following questions…

The nature and quality of your patient experience have an impact on your dental practice’s reputation and productivity. If your current patients aren’t satisfied or happy after an appointment with you, chances are they may be unwilling to return and hesitant to recommend your service to prospective patients.

Many dental practices have websites that aren’t optimized for mobile devices. The dentists, who run these practices, are unknowingly losing leads and patients by the day. Even worse, they are being left behind by the rapid changes in digital marketing and consumer behaviours.

Local SEO has never been more important for dental practices and dental marketers. If you want to give your dental practice the best chance of boosting its brand reputation online and attracting new patients, you have to prioritize your local SEO strategy. In its recently released Local SEO industry report, Moz outlines the top 9 local ranking factors that impact SEO in 2020.

The quantity, frequency and diversity of online reviews shared about your dental practice accounts for 15% of signals that Google’s search engine optimization (SEO) algorithm uses to update its ranking and listings. Your online reviews allow Google to learn more about the service you provide and the value you offer dental patients.

A high-converting and well-curated website should bring you new patients. It should consist of essential design features, effective call-to-actions and industry-specific content that attracts, retains and converts web visitors to active patients. You can get a better ROI for your marketing investment by reviewing, updating and optimizing your dental website from time to time.

Introduced by Robert Cialdini, in his 1984 book, Influence, social proof refers to the phenomenon that people make decisions and take actions based on the decisions and actions of others. For dentists, this happens when your prospective patients choose to book an appointment with your dental practice after seeing or reading your current patients’ reviews or remarks about your dental care service.

Learn tips on how to run a dental referral program for your dental practice

The power of the internet lies in its ability to mould our social fabric by introducing us to new people and information. For dentists, the internet is a gateway to increasing their pool of patients and sharing vital information about their dental practices.

Regardless of the kind of reviews you receive – positive or negative – a good rule of thumb is to always respond to your reviews online. By responding to a review, you let prospective patients know that you are authentic and able to handle criticism when necessary. The challenge, however, is responding to online reviews while maintaining HIPAA-compliance. In this article we go through some useful tips on maintaining HIPAA-compliance when responding to reviews.

In this article, we will discuss four steps that you should implement as you build an online reputation management strategy for your dental practice.

In this article, you will learn the benefits of having live chat on your dental practice website. You will also learn why Connect the Doc’s live chat technology is a great option for your practice.

In this article, you will learn the five steps you need to take to attract high-value patients to your practice. These are action steps that you can start taking, today. When put in motion, these steps can help your practice attract and retain your ideal patients and guide you to become a better dental service provider.

The landscape of the dental industry is evolving. The pandemic and recession have forced dental professionals to rethink the way they provide services and operate their dental practices. Although this evolution is still ongoing and there are a lot of changes that we are yet to see, it is important to suit up and have a plan in place to manage your online presence and engagement.

This is the second article in our dental economics series. Over the course of the series, we will discuss the measures dentists can take to manage their wealth and achieve their financial goals. In the first article of the series, we discussed the ways dentists can navigate ongoing recession. That article recommends studying the times and making key decisions for the future – and this is exactly the kind of mindset that is needed as you plan for your retirement savings. In this article, you will learn some of the steps that you can take to start planning for your retirement now or in the future.

In this article you will learn about active measures you can take as a dentist to ensure your dental practice can survive the impact of the pandemic over the next few months.

As Google continues to improve the features of Google My Business, it is important that you have a process for ensuring your business profile is optimized and updated. Read this article to learn the key items you need to stay on top of when you regularly update your Google My Business profile for your practice.

As our world slowly recovers from upsets caused by the ongoing pandemic, dentists must consider their role as contributors to the wellbeing of our society. Dentistry is part of our health care system and the smooth running of dental practices can help keep our communities healthy. As such, it is important that dentists adapt quickly to the times. Teledentistry might just become an essential part of dental services even when the pandemic is long gone.

We dive into how WordPress plugins work, why they’re so important for optimizing your content management system (CMS) experience, and which are the must-have WordPress plugins that you should start using for your dental practice today.

In this article, you will learn some of the top criteria or ranking factors Google uses to rank websites. By considering and applying these ranking factors to your online marketing strategies, you will be giving your dental practice’s website the best chance at ranking as #1 on Google.

Discover more about what teledentistry encompasses, as well as how you can handle certain issues related to billing and coding your services when teledentistry is involved.

As the impacts of the COVID-19 panic have begun to manifest themselves on a large scale, uncertainty has become the next big hurdle that local dental practice owners will have to deal with. We don’t know what the future holds, but we do know that we will have to keep going as best we can, and try to make the most out of a bad situation by being prepared to take on the major challenge of our time.

Keeping your patients and prospective patients up to date on how you are handling COVID-19 at your office is extremely important. Some offices are completely closed. Others are open for emergencies only.  Many of our clients who have their websites powered by Connect the Doc have asked us to add a website banner to the […]

The COVID-19 pandemic has caused huge changes to your practice. This blog post outlines some things you can do to help your practice survive and thrive during this crazy time.

It’s a little scary to embrace the fact that people can say whatever they want about your practice on a public platform, but that’s exactly what you have to do. Thankfully, there are some simple strategies you can use to help manage the review process and ensure that the reviews you receive are as high-quality as possible.

In this article, we’ll talk about some of the best productivity Chrome extensions that you can use to improve your practice’s online marketing, and we’ll discuss how plugins fit within your broader marketing strategy. But first…

In this article, we’ll learn about what’s going to drive the online marketing conversation for dental practices in 2020 and beyond. But first, let’s explore the origins of digital marketing for local businesses and see how we got here today.

Google recently introduced a major update to their search algorithm that has small business owners and SEO experts in a tizzy. So what has the update changed exactly, and how will it affect your dental website SEO? Let’s take a look…

The dental landscape is changing. Are you keeping up? While eating a burrito yesterday at a hipster taco joint, I overheard a very interesting conversation. The lady beside me (let’s call her Samantha), who I’m guessing was in her late twenties, was complaining to a friend that she had to buy a single transit ticket…

Ever wonder how other dental practices manage to improve their page rankings, run effective digital ad campaigns, and consistently reach new patients on social media? You don’t have to wonder anymore, because there are dozens of different tools online that will give you an inside look at your competitors’ digital marketing tactics. Competitor analysis is…

Your prospective patients’ digital experience with your practice is made up of a series of interactions that form the beginning of your relationship with them. It’s absolutely crucial that each of these interactions is handled with care, because any interruptions during the process can cause them to quickly navigate away from your site in search…

Why referrals can be your most powerful marketing tool. Your dental practice can have beautifully-produced video ads, a fantastic content marketing program that delivers real value to patients, a sophisticated SEO strategy that has you at the top of all the relevant searches in your area, and a honed email marketing plan that engages users…

Even though we are firmly established in the digital age, you most likely still see your analog telephone as an important communication tool for your dental practice. However, what you may be overlooking is that telephone conversations are vital opportunities for you to add value to the patient experience. In order to succeed in this…

The need to stand out has never been greater. It is harder than ever before for dental practices to get noticed. The landscape is vastly different than it was 25-30 years ago when most people stuck around their family dentist for the majority of their lives. Corporations with marketing cash to burn are buying smaller…

Far too often, owners of dental practices are content with falling back on the same standard marketing techniques, only to see their growth stall. Dental practices need to look beyond the traditional marketing methods like mailers and banner ads, and utilize unconventional tactics in order to reach new audiences. Form an unexpected partnership with another…

Below are 20 tips to help you and your practice have the most profitable 2018 possible. But before we dive into that, let me give you some background on me so you have some context and trust what I am saying. I’m Nadeem, founder of Connect the Doc. If you haven’t seen us at…

For a complete list of dental practice management softwares that our review platform is integrated with, click here. To learn about best practices to generate more reviews, keep reading! For the past 2 years, the team at Connect the Doc has been working hard to develop a suite of tools to help dental practices improve…

What does Google have to say about your practice? Google has become the Yellow Pages of our lives. We rely on the powerful search engine for nearly everything, from looking up a recipe to translating a sentence from English to French. Therefore, the first point of contact any potential patient has with your business is…

As 2016 comes to an end, you’re probably reflecting on your year and thinking about how you can be better in 2017. You know teeth, but being a business owner means that you should always have your hand on the pulse of your practice. These include your goals, finances, trends, competitors in your area, industry…

For a complete list of dental practice management softwares that our review platform is integrated with, click here. To learn about best practices to generate more reviews, keep reading! For the past 2 years, the team at Connect the Doc has been working hard to develop a suite of tools to help dental practices improve…

With the new “Possum” updates to Google’s local search algorithm, the proximity of your patients and the location of your dental practice have never mattered more. Let me preface this post by saying that most of the updates that Google (and every other big technology company) is making is focusing on mobile. Everyone is using…

At the beginning of the month, I read a post on Dentaltown titled “From Sucktember to Bestember.” As you probably have experienced, once the back to school rush is over, many dental practices see a dip in patients until Thanksgiving. To help you out of the fall funk and to prepare you for a HUGE…

When speaking with dentists and doctors that want to improve their reputation online, I kept hearing the same question: “How do I respond to the negative reviews?” Now before sharing some scenarios and possible responses, you should know that it’s pretty much impossible to please everybody. The practice will eventually get a negative review. If you…

Like most people between the ages of 25-40, I use social media on my computer and phone daily (they should really start a Facebook Anonymous group). When I started doing some research on statistics for this post, I was amazed at some of the results. I’m sure you’ll be too. Internet users have an average…

Happy New Year! Hope you had an awesome winter break and are ready for an exciting 2016. 2015 was an amazing year for Connect the Doc and 2016 is looking to be even better! 5 Biggest Highlights of 2015: 1. 950% Growth From March 2015- December 2015 In 2015, we managed to grow the company…

Rock Health is quite possibly the most well-known digital health venture fund. They’ve made investments in popular startups like Doctor on Demand, Aptible, and Omada to name a few. Earlier this year, they published a long report that outlines how trends in technology are shaping how consumers interact with healthcare services…

Last week I had a prospective client (let’s call him Dr. X) reach out to see if we could help him get positive reviews on Yelp. I responded: “yes, we can do this by…” He interrupted me and explained “I don’t care about the new reviews for now, what I want to figure out…

Marketing for healthcare practitioners have become increasingly competitive over the past few years. Gone are the days of paying for targeted keywords such as “Vancouver Dentist” or “Calgary Physiotherapist” at fifty cents a click. Now those same clicks cost in excess of $5. At the same time, prospective patients are more cautious and do their…

Internal Marketing is the most effective way to grow your healthcare practice. Focus on these 6 tips to inexpensively grow your clinic…