Category - External Marketing

What can your dental practice do to ensure that the visitors on your website turn into conversions? Here are three tips that will make it easier to convert website visitors to new patients.

Many dental marketing strategies are designed and implemented to improve patient retention, patient satisfaction, and conversion rates. One thing these three metrics/goals have in common is that they measure how engaged your patients are with your dental practice—and there’s no better way to boost patient engagement than using Live Chat.

As more patients make their decisions this way, more dentists position their dental practice to have the reviews needed to capture prospective patients’ attention. With that in mind, we will highlight ten more reasons you need to prioritize getting more Google reviews as part of your dental marketing strategy.

Dental PPC marketing campaigns go hand in hand with Local SEO techniques. Read this article to learn how one informs the other.

Discover ten statistics that emphasize the importance of Local SEO for dentists and learn the stories behind each one of them.

Learn the importance of dental patient reviews for your practice and how you can ask patients to leave or share their reviews with you or online.

A dental patient referral program is a great way to improve your patient retention rate. Learn tips on how to create a referral program that works.

Learn how dental office automation tools can enable you and your team to be more productive.

Discover ten steps you can take to boost your dental practice’s patient acquisition strategies and rate.

Learn Google Ads Optimization tips to help your dental practice attract and retain more patients in a competitive dental landscape.

With a Live Chatbot, you improve the quality of dentist-patient relationships. Learn more about how this tool can win your patient’s trust and business.

Learn how to gather more patient referrals and leverage them to attract more local patients to your dental practice

Learn how to improve the quality of your dental office communications and positively impact your patients’ experience and practice’s growth.

Learn the similarities and differences between Live Chat and Chatbots and discover the best tool you need to improve your dental patient communication.

Struggling to attract more patient leads to your practice? Try optimizing your dental practice’s Google My Business Profile. Learn tips to do just that.

Your Google My Business profile is essential. It’s the key to showcasing your dental practice online and improving your Local SEO performance.

With location-specific paid ads, you can reach more patients who are likely to visit or contact your dental practice. Learn all you need to know about Local PPC Campaigns.

With dental geotargeting ads, you can target and attract your ideal patients to your dental practice. Learn the benefits of running these PPC ads.

By integrating Local SEO Keywords into your dental marketing strategy, you can attract more prospective patients to your website and practice.

Your dental website’s appointment page is a crucial stage in your patient journey. Learn six steps you need to take to boost conversion on your appointment page.

Remarketing campaigns are great for your re-engaging past patients. Learn all you need to know about these dental marketing campaigns.

Google Analytics is a free tool that helps you understand your patients better. Learn how to set up Google Analytics for your Dental Practice.

PPC marketing can increase your dental practice’s brand awareness by 80%. Learn 8 tips to help you get the most out of your dental PPC campaign strategy.

Reputation marketing builds your dental practice’s brand perception and enables you to attract more patients leads.

Online reviews impact your dental practice’s patient acquisition and patient leads. Learn how patients use them to decide on their choice of a dentist.

PPC campaigns are essential for patient lead generation. Learn the fundamentals of running PPC campaigns as we address all your FAQs about PPC for dentists.

Patient Retention rate is key to the longevity of your dental practice. Learn how to improve your patient retention rate and retain more patients.

You will learn how to define these two strategies, which strategy is better suited for your dental practice, and how you can benefit from implementing them, which is better suited for your dental practice.

2021 is an opportunity for dentists to continue recovering and growing their dental practice. Use these 20 dental marketing tips to position your dental practice for success in 2021.

Review gating is the process of filtering patients’ reviews to funnel only positive reviews for publication on dental review sites. As such, review gating misleads prospective patients by giving them a false impression of the dental practice.

Online reviews help dental practices rank higher on Google’s search engine result pages (SERPs) and generate more leads. You must have a system in place that encourages your current patients to share their reviews on the dental review sites that your prospective patients will likely visit.

In an era of widespread usage of digital services, platforms and devices amongst dental patients, dentists must implement digital marketing strategies to reach their patients exactly where they are. Paid advertisements, or paid ads, are an important aspect of digital marketing that allows dentists to maximize their reach, learn more about their patients, run targeted marketing campaigns and analyze their marketing insights.

Most dentists aren’t privy to effective dental marketing strategies—much less, content marketing strategies. These strategies aren’t taught in dental schools but they are essential to the sustained growth and productivity of dental practices. With a comprehensive content marketing strategy, you can position your dental practice’s website to be an important resource for current and prospective patients.

8 in 10 Canadians have a dentist and 64% of American adults between the ages of 18 and 64 have at least one dental visit in a year. These statistics show that patients need dentists. That said, several dentists are vying for the attention of these patients.

Below are 20 tips to help you and your practice have a successful, profitable 2021. Most of our suggestions don’t require you to spend any money, but rather require you to look back at 2020 and reflect on the good, the bad, and the ugly. Even though 2020 was an exceptionally unusual year, it’s important to ask yourself the following questions…

The nature and quality of your patient experience have an impact on your dental practice’s reputation and productivity. If your current patients aren’t satisfied or happy after an appointment with you, chances are they may be unwilling to return and hesitant to recommend your service to prospective patients.

Many dental practices have websites that aren’t optimized for mobile devices. The dentists, who run these practices, are unknowingly losing leads and patients by the day. Even worse, they are being left behind by the rapid changes in digital marketing and consumer behaviours.

Local SEO has never been more important for dental practices and dental marketers. If you want to give your dental practice the best chance of boosting its brand reputation online and attracting new patients, you have to prioritize your local SEO strategy. In its recently released Local SEO industry report, Moz outlines the top 9 local ranking factors that impact SEO in 2020.

The quantity, frequency and diversity of online reviews shared about your dental practice accounts for 15% of signals that Google’s search engine optimization (SEO) algorithm uses to update its ranking and listings. Your online reviews allow Google to learn more about the service you provide and the value you offer dental patients.

A high-converting and well-curated website should bring you new patients. It should consist of essential design features, effective call-to-actions and industry-specific content that attracts, retains and converts web visitors to active patients. You can get a better ROI for your marketing investment by reviewing, updating and optimizing your dental website from time to time.

Introduced by Robert Cialdini, in his 1984 book, Influence, social proof refers to the phenomenon that people make decisions and take actions based on the decisions and actions of others. For dentists, this happens when your prospective patients choose to book an appointment with your dental practice after seeing or reading your current patients’ reviews or remarks about your dental care service.

Patient feedback plays a crucial role in the long term growth and success of a dental practice. It is as simple as this: you can’t get better if you don’t know what you are doing wrong. In the dental industry, your patients are the best indicators of what you are doing wrong – or right.

Amongst several factors that can negatively affect the growth of a dental practice, patient attrition is one of the least talked-about. While it is great to establish and implement marketing strategies that result in new leads and more patients for your dental practice, it is even more beneficial to have a system in place for retaining your current patients.

Duplicate content refers to substantial blocks of text that appear on different pages of one website or different websites. When the same content is linked to different URL domains, it becomes difficult for Google’s search algorithms to establish the origin of the content and this can have adverse effects on the website that originally published the content.

With developments in social networking and patients communications, dentist-patient relationships have evolved in recent times. Patients – just like everyone else – want to have easier and direct access to their connections and the information they need.

Learn tips on how to run a dental referral program for your dental practice

Learn how to keep responding to changing market demand and patient behaviours by optimizing your dental marketing campaigns

This is the second article in our dental economics series. Over the course of the series, we will discuss the measures dentists can take to manage their wealth and achieve their financial goals. In the first article of the series, we discussed the ways dentists can navigate ongoing recession. That article recommends studying the times and making key decisions for the future – and this is exactly the kind of mindset that is needed as you plan for your retirement savings. In this article, you will learn some of the steps that you can take to start planning for your retirement now or in the future.

As Google continues to improve the features of Google My Business, it is important that you have a process for ensuring your business profile is optimized and updated. Read this article to learn the key items you need to stay on top of when you regularly update your Google My Business profile for your practice.

We dive into how WordPress plugins work, why they’re so important for optimizing your content management system (CMS) experience, and which are the must-have WordPress plugins that you should start using for your dental practice today.

Learn how to put the right strategies in place to increase your dental practice’s chances of being seen online through search engine optimization (SEO).

Learn about the value of investing in paid ads following a pandemic as well as become familiar with current Google Trends and dental-specific keywords that could be applicable to your marketing strategies.

In this article, you will learn some of the top criteria or ranking factors Google uses to rank websites. By considering and applying these ranking factors to your online marketing strategies, you will be giving your dental practice’s website the best chance at ranking as #1 on Google.

As the impacts of the COVID-19 panic have begun to manifest themselves on a large scale, uncertainty has become the next big hurdle that local dental practice owners will have to deal with. We don’t know what the future holds, but we do know that we will have to keep going as best we can, and try to make the most out of a bad situation by being prepared to take on the major challenge of our time.

Keeping your patients and prospective patients up to date on how you are handling COVID-19 at your office is extremely important. Some offices are completely closed. Others are open for emergencies only.  Many of our clients who have their websites powered by Connect the Doc have asked us to add a website banner to the […]

The COVID-19 pandemic has caused huge changes to your practice. This blog post outlines some things you can do to help your practice survive and thrive during this crazy time.

A paid ads campaign is when you pay to have links to specific landing pages placed at the top of the results when users search for specific terms in a search engine. Of course, there are many distinct elements that go into a successful paid ads campaign, and we’ll delve into each of them as we go along.

Every effective paid ad leads to a well-designed landing page that reinforces why a prospective client should take action, ultimately leading to a conversion. If you’re getting consistent clicks on your ads but your conversions are lagging behind, here is how you can optimize your landing pages to ensure you are engaging your website visitors every single time.

Google My Business (GMB) is a tool developed by Google to help its users get more accurate information more quickly about businesses that they are searching for, without necessarily having to navigate to the business’ website.

In this article, we’ll talk about some of the best productivity Chrome extensions that you can use to improve your practice’s online marketing, and we’ll discuss how plugins fit within your broader marketing strategy. But first…

In this article, we’ll learn about what’s going to drive the online marketing conversation for dental practices in 2020 and beyond. But first, let’s explore the origins of digital marketing for local businesses and see how we got here today.

Google recently introduced a major update to their search algorithm that has small business owners and SEO experts in a tizzy. So what has the update changed exactly, and how will it affect your dental website SEO? Let’s take a look…

As 2016 comes to an end, you’re probably reflecting on your year and thinking about how you can be better in 2017. You know teeth, but being a business owner means that you should always have your hand on the pulse of your practice. These include your goals, finances, trends, competitors in your area, industry…

With the new “Possum” updates to Google’s local search algorithm, the proximity of your patients and the location of your dental practice have never mattered more. Let me preface this post by saying that most of the updates that Google (and every other big technology company) is making is focusing on mobile. Everyone is using…

Like most people between the ages of 25-40, I use social media on my computer and phone daily (they should really start a Facebook Anonymous group). When I started doing some research on statistics for this post, I was amazed at some of the results. I’m sure you’ll be too. Internet users have an average…

Last week I had a prospective client (let’s call him Dr. X) reach out to see if we could help him get positive reviews on Yelp. I responded: “yes, we can do this by…” He interrupted me and explained “I don’t care about the new reviews for now, what I want to figure out…

SEO is one of those acronyms that instills confusion into the hearts of the uninformed. This fear could lead to a variety of costly circumstances, however, here are some tips to alleviate some potential stresses: 1) Find the Right SEO Firm 2) Take Advantage of Free SEO Tools 3) Content is King Stop running around…

All methods of persuasion can be effective or ineffective depending on who you are speaking to, but which methods should you be using? That is the question…

This video will help you understand the process consumers go through when making a purchase decision…

Learn how to calculate the acquisition cost of a new customer and compare the effectiveness of different marketing practices…