Our Thoughts on Marketing in a Digital Era

Search Engine Optimization Search Engine Optimization (SEO) is a form of marketing that helps your site get placed at the top of the search engines like Google, Bing, and Yahoo. SEO is important because it drives new people to your site. When someone is looking for a healthcare professional they will often visit Google and […]

Website Tips
September 22, 2012

Your website is the most important online marketing tool to acquire new patients. It is the first place a prospective patient will look to learn more about your clinic. With only 11% of people looking in the yellow pages to find healthcare professionals, it is essential that you have a website that looks professional and […]

Creating a Marketing Budget
September 14, 2012

Budgeting your marketing efforts is extremely important. There are different theories on how a budget should be established. You can break down the balance sheet from your previous fiscal year and use a percentage of your retained earnings. Or, you can budget a percentage of each sale to go towards your marketing.

Understanding patient acquisition costs of a new patient comes down to the numbers. Basically, you need to figure out what the average value of a new patient is to you clinic over their lifetime. Once you figure this out, (provided you are not already fully booked everyday) you can figure out the maximum amount you […]

A consumer goes through a variety of steps when making a decision. The consumer decision process is both conscious and subconscious. 1. Need Recognition – The consumer identifies a problem – Ex. My back hurts 2. Information Search – The consumer searches and finds different solutions to their problem – Ex. RMT’s and Chiropractors help people with back pain. […]

Defining Your Target Demographic
August 25, 2012

It is important to define and segment your specific patient demographics to better concentrate your marketing focus. Let’s look at your current patients who are your ‘regulars.’ What are some of their characteristics? Think about their age, income, education, gender, ethnicity, etc. From the visuals in your print collateral to the messaging on your website, […]

1 3 4 5