Our Thoughts on Marketing in a Digital Era

What is A/B Testing? A/B testing is a marketing technique that is comprised of two versions of a website (A and B) with the primary purpose being to determine which website has a more impactful user experience. This information is important because it tells the tester which changes they should make to maximize the attention […]

5 Tips for Thriving on Twitter
November 7, 2013

Twitter has become an indispensable social media marketing tool today; it is, often, the face and voice of your company. Almost every company has a twitter account that they use to reach out to followers, but most of them are tweeting for the sake of tweeting; here are 5 tips which will help your company […]